The operating system for your Amazon business.

An operating system for Amazon sellers: 29 tools on one subscription for listing optimization, PPC, profit analytics, competitor monitoring and AI listing copy. Every plan includes the full diagnosis suite. Brand adds tools that work on your live Amazon account.

Not for the ASIN-based tools: the listing, image and AI intent audits, AEO and rank trackers, product monitor, Reverse ASIN and Niche Radar need only an ASIN. Report tools on your own account connect once; nothing to export. The Ads Audit reads your Amazon Ads account. The Profit Dashboard, Returns & Restock and Inventory Planner pull financial transactions and FBA reports through the Amazon Selling Partner API. The Search Query Audit is the one tool that can still read a Seller Central export; with your seller account connected it can also pull that report for one ASIN. Once authorized, the seller connection also reads listing and catalog content, pricing and fees, order and sales history, financial settlement reports, Brand Analytics search-query performance, and the marketplaces you sell in. You grant every connection and can revoke it any time; the only changes we ever make to your Amazon accounts are a listing fix you approve field by field, a price you approve one at a time in the Repricer, ad changes you approve one by one, and, on the Brand plan after a one-time consent, dayparting, negative keywords and pausing ads on low or no stock; the only messages your buyers get through us are Amazon's own review request and a warranty document you upload (Brand plan or free trial, only after you authorize them).

Amazon's generative AI shopping assistant. In the Amazon app it answers shopper questions, compares products and surfaces recommendations, using listing content, reviews, Q&A and product data as source material.

Traditional Amazon SEO is built on keyword matching. Alexa for Shopping reads listings like an LLM: it values clarity, completeness, and how well your content answers shoppers' questions. OptimalCentral audits for both, weighted heavily toward the AI signal layer.

You get every Brand plan tool, no credit card. The plan you pick doesn't change trial features or limits. After day 14, pick a plan to continue. Nothing is charged when the trial ends; you pay only once you subscribe.

The ASIN count is how many distinct products you can audit per billing period; re-auditing the same ASIN doesn't use a new slot. Tracking is a separate, smaller pool of live slots (5 ASINs on Pro, 10 on Brand, 30 on Enterprise) you can swap any time: stop tracking an ASIN and its slot frees at once, scan history kept. Need more mid-period? Switch plans on your Plan & billing page. An existing subscription changes right away, prorated; from the free trial you check out through Stripe.

The AEO (Alexa Experience Optimization) Tracker checks each tracked ASIN weekly on 4 shopper search terms: whether it appears in Amazon's organic top 10, plus a simulated Alexa for Shopping answer per term. That answer is a model simulation, not a reading of Alexa itself. One dashboard shows the visibility score, change since the last scan, and your rank per term.

It analyzes the most recent 30 days of your Sponsored Products account whose orders Amazon has finished attributing, from your connected Amazon Ads account; Sponsored Brands and Sponsored Display get their own section. It flags wasted spend, high-ACOS bids and negative-keyword candidates, and lists every proposed fix for your approval: apply the ones you agree with (Brand plan and above), or download a change file.

It analyzes Brand Analytics' Search Query Performance report (requires Brand Registry): upload an export, no connection needed, or pull one ASIN's report through your connected seller account. Per query it compares your share of impressions, clicks, cart adds and purchases, and flags funnel leaks: seen but not clicked, clicked but not bought, cart abandonment, proven winners worth doubling down on, rank opportunities and price gaps. An uploaded file is analyzed and discarded; we never store the raw file.

It pulls your financial transactions through your connected seller account, for any window up to 365 days, into a full P&L by account and SKU: revenue, refunds, every Amazon fee, reimbursements, net proceeds, and advertising charges deducted from your Amazon balance as they posted, with TACOS on those charges (not ad spend by the day the ads ran; ads paid by credit card are not included). Enter each SKU's product cost once; it's reused in every report to turn proceeds into true net profit.

Niche Radar sizes up a niche before you enter: a data-driven entry-difficulty score, plus an AI simulation of which shopper intents have no clear winner yet. Returns & Restock uses your connected seller account's FBA returns, sales and inventory to show why units come back and what to reorder, and when. Inventory Planner turns one FBA inventory report into reorder quantities, overstock calls and storage-fee risk. Listing Image Audit has AI review your listing images and returns designer-ready fixes. AI Intent Audit grades how explicitly your listing states intent signals for Amazon's AI search layers, with a free AI Answer Share view built from your AEO Tracker scans. Reverse ASIN mines Amazon's own search-term data for queries where a product, yours or a competitor's, is a top-three clicked result. Keyword Hub joins organic, funnel and ads data per keyword; Campaign Builder turns keyword lists into ready-to-upload campaigns.

The Keyword Rank Tracker records your ASIN's organic page-1 position for the exact keywords you choose, sponsored placements excluded, scanned when added and every Monday, plus the "bought in past month" figure Amazon shows for each top-10 organic result. The Product Monitor watches your and competitors' ASINs for price moves, BSR drops, Buy Box changes, rating drops, out-of-stock, suppressed listings, and moves of 1,000 or more in Amazon's "bought in past month" figure, all in one alert feed. Neither needs an account connection; both have concurrent quotas that scale with your plan.

It drafts titles, bullets, descriptions and A+ module copy benchmarked against competitor listings you choose, plus per-module image briefs for your designer. Every plan includes it, with its own per-period quota that scales with your plan.