Know exactly which keywords your listing is winning, and losing.
Your Alexa Readiness Score tells you how ready your listing is. The Keywords Audit tells you which specific search terms are driving, or costing, you visibility, and exactly where to place the ones you're missing.
Included in every OptimalCentral plan — 19 tools, one subscription, from $59/mo.
Keyword intelligence built for AI search.
Grouped by category, scored for visibility, and mapped to your listing.
Keyword-level visibility scores
See which shopper queries your ASIN ranks for on Alexa for Shopping, and your position for each one.
Gap analysis
Identify high-value keywords where competitors appear but you don't. Prioritized by search volume and conversion potential.
Listing match score
A 0–100 measure of how well your title, bullets, and A+ content cover the terms shoppers actually use on Alexa.
Placement recommendations
For every missing keyword, a specific placement call: title, bullets, search terms field, A+ content, or backend keywords.
From listing to keyword map in one click.
The Keywords Audit runs on top of any listing audit; no extra setup.
Run a listing audit
Start with an AI Listing Audit on any ASIN. The Keywords Audit uses its findings as input.
We map your keyword landscape
Keywords are grouped by category, 6 to 12 per group, each scored for visibility, gap status, and current listing coverage.
You close the gaps
Work the ranked list. Every keyword comes with a suggested placement so you know exactly which field to edit.
Frequently asked questions.
What is a keyword-level visibility score?
For each shopper query, we measure whether, and where, your ASIN appears in Alexa for Shopping's results. You see your position per keyword, not just an overall average.
How does the gap analysis work?
We identify high-value keywords where competing products appear but yours doesn't, then rank them by search volume and conversion potential so you know which gaps to close first.
Where do the recommendations tell me to make changes?
Every recommended keyword comes with a specific placement: title, bullets, search terms field, A+ content, or backend keywords. No guessing about which field to edit.
How many keywords does each audit cover?
Keywords are grouped by category, with 6–12 keywords per group. You also get a listing match score: the percentage of high-value keywords actually present in your title, bullets, or A+ content.