See which keywords your listing is winning, and losing.
Your Alexa Readiness Score says how ready your listing is. The Keywords Audit says which search terms matter, where to place the ones your copy misses, and, where measured, whether you show up.
Included in every OptimalCentral plan — part of a 29-tool suite, one subscription, from $99/mo.
Keyword intelligence built for AI search.
Grouped by category, mapped to your listing, with measured visibility where you have it.
Measured visibility, never guessed
For keywords your trackers have searched or Amazon Brand Analytics covers: whether your product shows up, and the date of the reading. Everything else is marked not measured. To measure more, add keywords to the Rank Tracker.
Gap analysis
Keywords where a measurement shows other products instead of yours get their own count. They are the most actionable.
Listing match score
0–100: how well your title, bullets and A+ content (where we can read it) cover the audit's high-value keywords.
Placement recommendations
Most missing keywords get a placement: title, bullets, search terms field, A+ content or backend keywords.
From listing to keyword map in one click.
Runs on top of any listing audit. No extra setup.
Run a listing audit
Start with an AI Listing Audit on any ASIN. The Keywords Audit uses its findings as input.
We map your keyword landscape
Keywords are grouped by category, 6 to 10 per group. Each shows where it belongs in your listing and, where measured, whether you show up.
You close the gaps
Work the list. Missing keywords come with a suggested field to edit.
Frequently asked questions.
What does keyword-level visibility mean?
Visibility shown only where it was measured, each with its date: your Rank Tracker or AEO Tracker search result for the same ASIN, or whether Amazon Brand Analytics lists your product among the most-clicked for that search. Keywords without a measurement are marked not measured; the audit never estimates rank from your copy. To measure a keyword, add it to the Rank Tracker.
How does the gap analysis work?
A keyword is a gap only when a measurement shows other products instead of yours: a Rank Tracker or AEO Tracker search that did not find your listing on page 1 or in the top 10, or Brand Analytics naming other products as the most clicked. Gaps get their own count; they're the most actionable to close.
Where do the recommendations tell me to make changes?
Most recommended keywords come with a placement: title, bullets, search terms field, A+ content, or backend keywords.
How many keywords does each audit cover?
Keywords are grouped by category, with 6–10 keywords per group. You also get a listing match score: the percentage of high-value keywords present in your title, bullets, or A+ content.