Track your search and Alexa visibility, week over week.
An audit says where you stand. The Tracker says whether you're moving. Add any ASIN for weekly visibility scores and your rank on each tracked search term.
Included in every OptimalCentral plan — part of a 29-tool suite, one subscription, from $99/mo.
Your tracked ASINs' search and Alexa visibility, on one screen.
Re-scored automatically every week.
Weekly visibility scores
Organic top-10 presence and a simulated Alexa for Shopping answer, re-checked weekly. See tracked ASINs trend up as you ship fixes, or catch a drop early.
Top query monitoring
The 4 shopper search terms we track per product, where your listing ranks on each, and how the simulated Alexa answer treats it.
Catalog-wide view
All tracked ASINs in one dashboard. Sort by score, filter by trend, and pick which listings need attention this week.
Trend flags
Every card shows its change since the last scan, and terms where you sit below position 5 are flagged on the dashboard.
Set it once. Check it weekly.
After setup, the Tracker runs on its own.
Add your ASINs
Track any ASIN in your catalog, up to your plan's tracking limit, separate from your audit quota.
We scan weekly
Every tracked ASIN is re-checked weekly on 4 real shopper search terms, each with a simulated Alexa for Shopping answer.
You act on the trend
Score dropped? Run a fresh Listing Audit to find why, fix it, and check the next scan.
Frequently asked questions.
What is the AEO Tracker?
The AEO (Alexa Experience Optimization) Tracker checks each tracked ASIN weekly on 4 shopper search terms: whether it appears in the organic top 10, plus a simulated Alexa for Shopping answer per term. One dashboard shows the visibility score, its change since the last scan, and where you rank on each term.
How often is visibility re-scored?
Weekly. Each tracked ASIN is re-checked automatically on its 4 shopper search terms: organic top-10 presence from live Amazon search results, plus a fresh simulated Alexa for Shopping answer per term.
How many ASINs can I track?
Tracking has its own pool, separate from your audit quota and smaller: 5 ASINs on Pro, 10 on Brand, and 30 on Enterprise, tracked at a time. Slots are swappable: stop tracking an ASIN and its slot frees immediately. Its scan history is kept, so re-adding it resumes where it left off.
Will I know if my visibility drops?
On the dashboard, yes. Each tracked ASIN shows its change since the previous scan. You can filter to the ones trending down, and terms where you sit below position 5 are flagged. Visibility changes are not sent by email.