See exactly where your search funnel leaks.
Amazon already reports how shoppers move from search to purchase: impressions, clicks, cart adds, purchases, and your share of each step. Upload your Search Query Performance export for a query-by-query diagnosis: where you're seen but not clicked, clicked but not bought, and which queries deserve more investment.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
A funnel diagnosis for every search query.
Every finding compares your market share at each funnel step, computed from Amazon's own numbers.
Funnel-gap finder
Queries where shoppers see you but don't click (title, main image or price problem), click but don't buy (detail page problem), or add to cart and leave. Each is classified by the asset to fix.
Proven winners
Queries where your purchase share outruns your click share: shoppers who find you, buy. Your safest PPC targets and rank-push candidates, backed by purchase data.
Rank opportunities
High-volume queries where you're barely visible but convert when seen, with each query's search volume next to your impression share.
Price gaps + AI diagnosis
Queries where your median price sits well above the market's, plus an AI summary of where the funnel leaks most and what to fix first.
From report export to action list in three steps.
Uploading needs no access to your account. It runs on a report you already have.
Export your report
In Seller Central, go to Brands → Brand Analytics → Search Analytics → Search Query Performance (requires Brand Registry). Pick ASIN view or Brand view, choose a period, and export CSV or Excel.
Upload & analyze
Upload the file for a scored report: your impression, click, cart-add and purchase share across the funnel, with every gap classified. Your file is analyzed and discarded.
Work the action list
A prioritized, query-level list (fix CTR here, fix the detail page there, double down on these in PPC), each with its supporting numbers.
Frequently asked questions.
What is the Search Query Performance report and where do I get it?
Search Query Performance (SQP) is Amazon's own report of how shoppers move from a search query to a purchase: impressions, clicks, cart adds, and purchases, with your share of each step. It lives in Seller Central under Brands → Brand Analytics → Search Analytics → Search Query Performance, and requires Brand Registry. Export it as CSV or Excel and upload it to the Search Query Audit.
Do I need to connect my Amazon account?
No. The Search Query Audit works from the report file you export. With your seller account connected, the audit page also offers an early-access pull of one ASIN's latest week, month, or quarter from Amazon. That pull requires Brand Registry and uses one audit from your plan.
What does the audit find?
It compares your share at each funnel step, per search query, and flags six things: CTR gaps (seen, not clicked: title, main image or price); conversion gaps (clicked, not bought: detail page); cart abandonment (added, not purchased); proven winners (you out-convert your visibility: your safest PPC targets); rank opportunities (high-volume queries where you're invisible but convert when seen); price gaps (your median price notably above the market's). An AI diagnosis summarizes the biggest leaks and priorities.
Should I upload the ASIN view or the Brand view?
Both work; the audit detects which. ASIN view (one product's queries) gives the most actionable diagnosis: start there. Brand view aggregates your catalog for a top-down look at where the brand leaks.
Is my report data stored?
Your uploaded report is analyzed, then discarded; we never store the raw file. We keep the results: the funnel summary, findings, action list, and the search volume and share figures for your top 500 queries, which the Keyword Hub uses.
How many search query audits do I get?
Plans include 10 (Pro), 30 (Brand), or 100 (Enterprise) search query audits per billing period, a quota separate from your ads audits and other caps. The free trial includes one full audit.