See exactly where your search funnel leaks.
Amazon already tells you how shoppers move from search to purchase: impressions, clicks, cart adds, purchases, and your share of each step. Upload your Search Query Performance export and get a query-by-query diagnosis: where you're seen but not clicked, clicked but not bought, and which queries deserve everything you've got.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
A funnel diagnosis for every search query.
Every finding compares your share of the market at each funnel step, computed from Amazon's own numbers, not estimates.
Funnel-gap finder
Queries where shoppers see you but don't click (title, main image, or price problem), click but don't buy (detail page problem), or add to cart and walk away, each classified so you know which asset to fix.
Proven winners
Queries where your purchase share outruns your click share: shoppers who find you, buy. These are your safest PPC targets and rank-push candidates, backed by purchase data.
Rank opportunities
High-volume queries where you're barely visible but convert when seen. The audit sizes the traffic you're leaving on the table, query by query.
Price gaps + AI diagnosis
Queries where your median price sits well above the market's, plus an AI summary of where the funnel leaks most and what to fix first.
From report export to action list in three steps.
You never grant access to your account; the whole loop runs on a report you already have.
Export your report
In Seller Central, go to Brands → Brand Analytics → Search Analytics → Search Query Performance (requires Brand Registry). Pick ASIN view or Brand view, choose a period, and export CSV or Excel.
Upload & analyze
Upload the file and get a scored report: your impression, click, cart-add, and purchase share across the funnel, with every gap classified. Your file is analyzed and discarded.
Work the action list
A prioritized, query-level list (fix CTR here, fix the detail page there, double down on these queries in PPC), each with the numbers that justify it.
Frequently asked questions.
What is the Search Query Performance report and where do I get it?
Search Query Performance (SQP) is Amazon's own report of how shoppers move from a search query to a purchase: impressions, clicks, cart adds, and purchases, with your share of each step. It lives in Seller Central under Brands → Brand Analytics → Search Analytics → Search Query Performance, and requires Brand Registry. Export it as CSV or Excel and upload it to the Search Query Audit.
Do I need to connect my Amazon account?
No. The Search Query Audit works entirely from the report file you export yourself; no account connection required. A secure Amazon Selling Partner API connection that pulls this report automatically is on our roadmap.
What does the audit find?
It compares your share of the market at every funnel step for each search query and flags six things: CTR gaps (shoppers see you but don't click: a title, main image, or price problem), conversion gaps (they click but don't buy: a detail page problem), cart abandonment (they add to cart but don't purchase), proven winners (queries where you out-convert your visibility: your safest PPC targets), rank opportunities (high-volume queries where you're invisible but convert when seen), and price gaps (queries where your median price sits notably above the market's). An AI diagnosis then summarizes the biggest leaks and priorities.
Should I upload the ASIN view or the Brand view?
Both work; the audit detects which one you uploaded. ASIN view (one product's queries) gives the most actionable per-product diagnosis and is the recommended starting point. Brand view aggregates your whole catalog and is useful for a top-down look at where the brand as a whole leaks.
Is my report data stored?
Your uploaded report is analyzed and then discarded; we never store the raw file. Only the audit's findings and action list are kept so you can revisit the report.
How many search query audits do I get?
Plans include 10 (Pro), 30 (Brand), or 100 (Agency) search query audits per billing period, an independent quota separate from your ads audits and other caps. The free trial includes one full audit.