The same keyword, finally on one row.
Organic position lives in one tool, Ads spend in another, search-funnel shares in a third. So nobody notices you pay 60% ACOS on a word you already rank #3 for. The Keyword Hub joins all three per keyword and flags those collisions.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
Cross-signals no single tool can see.
Each insight below exists only when organic, paid and funnel data share a row. Harvest organic and Push rank compare against the target ACOS on your Seller profile.
Harvest organic
You rank top-5 organically, but ads on the same word run above 1.3× your target ACOS. Test lower bids and let the organic slot carry it.
Push rank
Ads prove the keyword converts at or under your target ACOS, but it isn't in your organic top 10. Push rank on a proven converter.
Add to ads
Shoppers who see you on this query buy at an outsized rate, and you spend little or nothing on it in ads. One click opens the Campaign Builder.
Fix CTR first
Shoppers see you and don't click, while ads keep buying traffic on the word. Fix the main image and title before spending more; the Image Audit is one click away.
No new uploads. It feeds itself.
Use the tools you already use
Track keywords in the Rank Tracker, run a Search Query Audit, or run an Ads Audit. Any one starts filling the hub.
The hub joins per keyword
Rows merge on keyword text: organic position and trend, funnel shares, Ads clicks, spend, orders and ACOS, side by side.
Act on the collisions
Filter to Harvest / Push / Add / Fix. Each signal links to the tool that acts on it: Ads Audit, tracker, Campaign Builder or Image Audit.
Frequently asked questions.
What does the Keyword Hub show?
One row per keyword, three lenses side by side: your organic page-1 position and trend from the Rank Tracker; your impression, click, and purchase shares from your latest Search Query Audit; and your clicks, spend, orders, and ACOS from your latest Ads Audit.
What are the cross-signals?
Calls that appear only when the sources are joined. Harvest organic: you rank top-5, but ads on that word run above 1.3× your target ACOS. Test lower bids. Push rank: ads convert at or under your target ACOS, but the word is outside your organic top 10 or its rank isn't measured yet. A rank push pays for itself. Add to ads: shoppers buy it when they see you, but you spend little or nothing on it in ads (under $5 in your latest Ads Audit). Fix CTR first: shoppers see you and don't click while ads keep buying traffic. Fix the main image, title, or price before spending more. Harvest organic and Push rank need a target ACOS on your Seller profile.
Where does the data come from?
From work you've already done: keywords you track in the Rank Tracker, your latest Search Query Audit, and your latest Ads Audit. Run any of the three and the hub picks up the data automatically, with no uploads. Market columns (search frequency rank, top clicked products, demand trend) come from Amazon's weekly Top Search Terms data and are added only to keywords you already have.
Does the Keyword Hub use up any quota?
No. It's a live view over data you already generated, on every plan and the free trial, with no per-period quota. Refreshing the underlying data uses the normal Search Query Audit and Ads Audit quotas, and tracked keywords count toward your Rank Tracker keyword limit.