The same keyword, finally on one row.
Your organic position lives in one tool, your ad spend in another, your search-funnel shares in a third, so nobody notices you're paying 60% ACOS on a word you already rank #3 for. The Keyword Hub joins all three views per keyword and calls out exactly those collisions.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
Cross-signals no single tool can see.
Each insight below only exists when organic, paid, and funnel data sit on the same row; that's the point.
Harvest organic
You rank top-5 organically but ads still pay heavy ACOS on the same word. Test lowering bids and let the organic slot carry it. That's margin, found.
Push rank
Ads prove the keyword converts profitably, but you have no page-1 organic position. A rank push on a proven converter pays for itself.
Add to ads
Shoppers who see you on this query buy at an outsized rate, and you run no ads on it. One click to the Campaign Builder fixes that.
Fix CTR first
Shoppers see you and don't click while ads keep buying traffic on the word. Fix the main image and title before spending another dollar; the Image Audit is one click away.
No new uploads. It feeds itself.
Use the tools you already use
Track keywords in the Rank Tracker, run a Search Query Audit, run an Ads Audit: any one of them starts populating the hub.
The hub joins per keyword
Rows merge on the keyword text: organic position and trend, funnel shares, ad clicks, spend, orders, and ACOS, side by side.
Act on the collisions
Filter to Harvest / Push / Add / Fix, and every signal links to the tool that executes it: tracker, Campaign Builder, or Image Audit.
Frequently asked questions.
What does the Keyword Hub show?
One row per keyword, three lenses side by side: your organic page-1 position and trend from the Rank Tracker, your impression/click/purchase shares from your latest Search Query Audit, and your clicks, spend, orders, and ACOS from your latest Ads Audit. The same word, seen whole for the first time.
What are the cross-signals?
Automatic calls that only show up when the sources are joined: Harvest organic (you rank top-5 but ads still pay heavy ACOS on the same word: test lowering bids), Push rank (ads prove the word converts but you have no organic position: a rank push pays for itself), Add to ads (shoppers buy it when they see you, but you run no ads on it), and Fix CTR first (shoppers see you and don't click while ads keep buying traffic: fix the main image before spending more).
Where does the data come from?
Entirely from work you've already done in the suite: keywords you track in the Rank Tracker, your latest Search Query Audit, and your latest Ads Audit. Run any of the three and the hub picks the data up automatically: no new uploads, no account connection.
Does the Keyword Hub use up any quota?
No. It's a live view over data you already generated, included with every plan and the free trial with no per-period quota. Refreshing the underlying data uses the normal Search Query Audit and Ads Audit quotas.