Start free. Scale when you're ready.

You get every Brand plan tool, live, with no credit card, in smaller amounts: the agent runs your ads automation, writes listing fixes you approve, and sends review requests and warranty messages. Most report tools run once; the Rank Tracker and Product Monitor hold 5 items each. Your account page lists every trial limit beside the paid Brand plan's. Enterprise features (AMC Insights, the vendor suite, working across client workspaces) are not included. The plan you pick at signup doesn't change the trial. It runs 14 days, not 7, because the scans that matter run weekly: the second scan shows what changed. Nothing is charged when it ends; you pay only if you choose a plan.

Capacity, and how deep the tools reach into your Amazon account. Every plan, Pro included, gets the full diagnosis suite: every listing, image, keyword and AI intent audit; every on-demand report (ads, profit, returns and inventory from your connected account; search query from your export, or pulled for one ASIN); the rank tracker, product monitor and AI visibility tracker; the Keyword Hub; the Reimbursement Finder; and daily sales and traffic from your connected seller account. You never pay more to be told the truth about your listings.

Brand adds tools that work on your live account: ads automation rules, ads dashboards and the structure graph, inventory and listing-health alerts, listing write-back, the Repricer, automatic review requests and warranty messages to buyers, the MCP connection for your own AI client, daily product monitoring, and team seats. Enterprise, from $999/mo, adds AMC Insights, the vendor suite, client workspaces you switch between, and twice-daily monitoring.

Your ASIN count is how many distinct products you can audit per billing period; re-auditing one already audited this period doesn't use a new slot. Tracking is a separate, smaller pool of live slots: 5 ASINs on Pro, 10 on Brand, 30 on Enterprise. It's smaller because a tracked ASIN is re-scanned weekly against its tracked shopper queries, whether or not you log in; an audit runs once, when you ask. Tracking slots are swappable and nothing is lost: stop tracking an ASIN and its slot frees at once. Its scan history is kept; put it back and it picks up where it left off.

One ads audit analyzes the most recent 30 days of your Sponsored Products account whose orders Amazon has finished attributing, from your connected Amazon Ads account. It flags wasted spend, high-ACOS bids and negative-keyword candidates, and every proposed fix waits for your approval, with a downloadable change file. Applying fixes to your account starts on Brand. Plans include 10 (Pro), 30 (Brand), or 100 (Enterprise) per billing period; a failed run doesn't count.

One search query audit analyzes a Search Query Performance report from Brand Analytics (requires Brand Registry): an uploaded export, which needs no account connection, or one ASIN's report pulled through your connected seller account. You get your share of impressions, clicks, cart adds and purchases per query, every funnel gap classified, and an action list. Plans include 10 (Pro), 30 (Brand), or 100 (Enterprise) per billing period.

One profit report is a full P&L, account-level and per SKU, from your Amazon financial transactions via your connected seller account, for any window up to 365 days. Enter product costs for true net profit; they're saved, reused, and never use quota. Plans include 10 (Pro), 30 (Brand), or 100 (Enterprise) per billing period.

They're concurrent caps, not per-period quotas: 25 (Pro), 50 (Brand), or 100 (Enterprise) keywords tracked, and 25 (Pro), 60 (Brand), or 200 (Enterprise) ASINs monitored at once. Each item is scanned when added, then weekly, early Monday UTC (Sunday night US Eastern). Deleting one frees its slot at once. On Brand, 10 of your monitored ASINs are also checked daily at 6 AM ET; on Enterprise, 25 are, and 5 of them get a second check at 6 PM ET. Keyword scans stay weekly.

Each plan includes a per-period quota for AI listing drafts: 5/20/50 for Pro/Brand/Enterprise. Higher plans also benchmark more competitor listings per draft.

The Brand and Enterprise plans. No per-period quota; a daily limit of up to 500 review requests and 500 warranty messages. Both run daily on your connected seller account once you sign a one-time authorization for your exact settings; changing any setting ends it. Each order gets at most one of each, sent through Amazon's own templates and delivered by Amazon, so we never see buyer contact details. The free trial sends them too, after the same authorization, up to 5 of each a day.

Yes, all of them, on every plan. Niche analyses, Returns & Restock runs, inventory plans, image audits and AI intent audits have the ads-audit quotas: 10/30/100 per period for Pro/Brand/Enterprise. Reverse ASIN lookups are lighter: 25/75/250 per period. The Keyword Hub has no quota. The Campaign Builder builds and previews without limit on every plan. Campaign file downloads are unlimited on Brand and Enterprise; Pro and the free trial get 10 (per billing period on Pro).

Yes, any time, from your Plan & billing page. An existing subscription changes immediately; Stripe bills or credits the prorated difference. From the free trial you check out through Stripe; with more than two days of trial left, the first charge waits until the trial ends.

Annual plans are billed once per year at 10× the monthly price, effectively 2 months free.

Yes. Brand seats 3 people in total, Enterprise seats 10; larger teams can be arranged. Each teammate has their own login as an admin (runs analyses, approves changes) or a viewer (read-only), and every approval is recorded under the person who made it. Agencies work in reverse: each client keeps their own OptimalCentral account and invites you in, and you switch between them from the top bar. Belonging to more than one client workspace is part of the Enterprise plan; a teammate in a single workspace needs no plan of their own.

It runs nine shopper-level analyses inside your own Amazon Marketing Cloud instance. Who buys: new-to-brand vs repeat orders, gateway ASINs, customer acquisition cost. What a shopper spends over six months, and how long they take to buy. Where money goes nowhere: wasted reach (with one-approval negative keywords), exposure frequency, and overlap across ad products and ASINs. Enterprise accounts get an automatic run every Monday, with shifts emailed. It needs a connected Amazon Ads account and a free, self-serve AMC instance. Included on Enterprise, with no per-run limit.

Included with every plan. Each week it sweeps your connected Amazon.com (US) seller account for what Amazon hasn't reimbursed: FBA inventory lost or damaged in its warehouses, and customer refunds where the return never came back. Amazon.ca and Amazon.com.mx are not swept yet. The free trial shows findings; marking claims as filed starts on a paid plan. Detection, claim tracking and ready-to-file case text are part of your subscription. On top: a 10% success fee on amounts Amazon actually reimburses for claims you filed from your OptimalCentral claim list — invoiced, never auto-charged. If nothing is recovered, nothing is owed.

From $999/mo: everything in Brand, plus AMC Insights, the vendor suite, client workspaces you switch between, twice-daily monitoring on 5 priority ASINs, 10 team seats, and caps of 250 ASINs audited and 30 tracked at a time. Past 250 ASINs we set custom caps; an optional done-for-you service has our team apply the fixes. Contact us for a quote.