Start free. Scale when you're ready.

Sign up and get full access immediately; no credit card needed. The plan you pick just sets your post-trial pricing; trial features and limits are the same on every tier, and you can change plans anytime. You can cancel any time before day 7 and you won't be charged. After day 7, pick a plan to continue — you're only charged once you subscribe.

Your plan's ASIN count is the number of distinct products you can audit and track per billing period. Re-running an audit on the same ASIN doesn't use a new slot, and audit and tracking quotas are separate: a Lite plan can audit up to 20 ASINs and track up to 20 ASINs.

One ads audit analyzes your whole Sponsored Products account from a bulk file you export in the ads console (wasted spend, high-ACOS bids, negative-keyword candidates) and generates a ready-to-upload change file. Plans include 4 (Lite), 10 (Growth), 20 (Pro), or 40 (Scale) ads audits per billing period; no ad account connection is required.

One search query audit analyzes a Search Query Performance report you export from Brand Analytics (requires Brand Registry): your share of impressions, clicks, cart adds, and purchases per query, with every funnel gap classified and an action list. Plans include 4 (Lite), 10 (Growth), 20 (Pro), or 40 (Scale) search query audits per billing period; no account connection is required.

One profit report analyzes a date range transaction report you export from Payments → Reports Repository: a full P&L, account-level and per SKU, with true net profit once you enter product costs (saved and reused, never consuming quota). Plans include 4 (Lite), 10 (Growth), 20 (Pro), or 40 (Scale) profit reports per billing period; no account connection is required.

They're concurrent caps, not per-period quotas: 20 (Lite), 50 (Growth), 100 (Pro), or 250 (Scale) keywords tracked and, separately, the same number of ASINs monitored at once. Each item is scanned when you add it and every Monday. Deleting a keyword or ASIN frees the slot immediately. On Pro and above, monitored ASINs are also checked daily at 6 AM ET (Scale adds a 6 PM ET check); keyword scans stay weekly.

Each plan includes a per-period quota for AI listing drafts: 2/5/10/20 for Lite/Growth/Pro/Scale. Higher plans also benchmark more competitor listings per draft.

Yes, every plan includes all of them. Niche analyses, Returns & Restock runs, inventory plans, image audits, and AI intent audits follow the same per-period quotas as ads audits (4/10/20/40 for Lite/Growth/Pro/Scale). Reverse ASIN lookups are lighter, so quotas are looser: 10/25/50/100 per period. The Keyword Hub and Campaign Builder have no quota at all; they're included with every plan and the free trial.

Yes. If you need more ASINs mid-period, you can upgrade at any time from your dashboard and we prorate the difference.

Annual plans are billed once per year at 10× the monthly price, effectively 2 months free.

Yes. Pro includes 3 team seats, Scale includes 5, and Enterprise seats are custom. Each teammate signs in with their own login as an admin (can run analyses and approve changes) or a viewer (read-only) — every approval is recorded under the person who made it. Agencies work the same way in reverse: your clients each keep their own Optimal account and invite you into their workspaces, and you switch between them from the top bar.

AMC Insights runs nine shopper-level analyses inside your own Amazon Marketing Cloud instance — who is buying (new-to-brand orders vs repeat orders, gateway ASINs, customer acquisition cost), how much a shopper spends over six months and how long they take to buy, and where the money is going nowhere (wasted reach with one-approval negative keywords, exposure frequency, and overlap across ad products and ASINs). Pro accounts get an automatic run every Monday with shifts delivered by email. It requires a connected Amazon Ads account and a (free, self-serve) AMC instance, and is included on Pro, Scale and Enterprise plans with no per-run limit.

Everything in Scale with no ASIN cap, plus an optional done-for-you service where our team applies the fixes for you. Contact us for a quote.