Amazon's AI matches intent. Does your listing state any?
Amazon's AI search layers map queries to intent (who it's for, what job it does, when it's used) on top of classic keyword ranking. Listings that only list specs force the AI to guess, and guesses lose. This audit grades your intent coverage across six dimensions and hands you the exact copy that closes each gap.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
Six dimensions. Three buckets each.
For every dimension: what you state explicitly, what the AI must guess, and what comparable listings say that yours doesn't.
Intent coverage, scored
Use case, audience, occasion, compatibility, attributes, problem solved: each scored 0–10 on how explicitly your listing covers it, with a concrete fix per dimension.
Explicit vs guessed vs missing
The dangerous middle bucket is what the AI must infer: coverage that works until it doesn't. The audit shows exactly which signals to move from implied to stated.
Intent-phrased query tests
Realistic modern searches (“quiet enough for an apartment”, “gift for a runner who travels”) judged strong match, weak, or miss for your listing, with the why.
Field-by-field rewrites
Prioritized copy changes for title, bullets, description, A+, backend keywords, and Q&A, all compliant with Amazon's rules, including the 75-character title limit.
And the scoreboard: are you actually in the answers?
Built free from your AEO Tracker scans: no extra cost, no quota. How often each tracked product is surfaced in AI shopping answers vs classic top-10 results, and which competitors own the queries you're missing from. The intent audit is the fix; this is the measurement.
Track your products
Add ASINs to the AEO Tracker; weekly scans measure AI-answer presence and classic search position per query.
Read your share
AI answer share vs top-10 share, per product and account-wide, and the competitor list dominating the queries you're absent from.
Close the gaps
Run the intent audit on the laggards, ship the rewrites, and watch the share move on next Monday's scan.
Frequently asked questions.
What is COSMO and why does intent matter?
COSMO is an AI system described in Amazon's published research that maps shopping queries to intent (the job to be done, the person it's for, the occasion, compatibility constraints) and layers on top of Amazon's classic keyword ranking rather than replacing it. Together with Amazon's AI shopping assistant, these layers reward listings that state intent signals explicitly. A listing that only lists specs forces the AI to guess, and guessed coverage is fragile: you get skipped for intent-phrased searches you could have won.
What does the intent audit check?
Six dimensions of intent coverage: use case, audience, occasion, compatibility, attributes, and problem solved. For each one it separates what your listing states explicitly, what a shopper or AI could only infer, and what comparable products state that yours lacks entirely, each scored, with a concrete copy fix per dimension.
What are the example queries and rewrites?
The audit writes realistic intent-phrased searches, like “gift for a runner who travels”, and judges whether your listing would match strongly, weakly, or miss entirely, with the reason. It then gives prioritized copy changes per field (title, bullets, description, A+, backend keywords, Q&A) that close the gaps, respecting Amazon's rules like the 75-character title limit.
What is the AI Answer Share view?
A free companion view built from your AEO Tracker scans: how often each tracked product is surfaced in AI shopping answers versus appearing in classic top-10 results, and which competitors dominate the queries you're absent from. It uses data you already have: no extra cost, no quota.
How many intent audits do I get?
Plans include 10 (Pro), 30 (Brand), or 100 (Agency) intent audits per billing period; the free trial includes 1. The AI Answer Share view is included with every plan with no quota.