Amazon Listing Standards Check
Paste an ASIN or Amazon product URL and see, in seconds, which of 14 mechanical rules — title length, bullet formatting, description depth, images, video, A+ content, and ratings — your live listing meets and which it fails. Same rules, same answer, every time: no AI judgment involved.
This checklist caught what's mechanical. What about the rest?
These 14 rules only cover what a script can verify. OptimalCentral's full AEO audit is the independent auditor that answers only to you — it scores your listing across all three Amazon search layers (keyword ranking, AI intent matching, and Alexa for Shopping readiness) and hands back a prioritized fix list.
Run the full AEO audit on this listing →What the 14 rules check
- Title (3 rules): 75 characters or fewer, no promotional language or emoji, not written in ALL CAPS.
- Bullets (5 rules): at least 5 bullet points, each at least 150 characters, capitalized, no emoji, not ALL CAPS.
- Copy (1 rule): description or A+ content of at least 1,000 characters.
- Media (3 rules): at least 7 images, at least one video, A+ content present.
- Reviews (2 rules): at least 20 ratings, average rating of 4.0 or higher.
Amazon policy vs. our own calibration
Every rule states plainly which kind it is. Some rules — like the 75-character title limit — cite specific Amazon policy pages and are labeled "Amazon requires this." Others, like the seven-image threshold, are our own calibration based on what tends to separate well-built listings from thin ones, and are labeled "We recommend this," with a plain-English explanation of why we picked that number. We never present our own judgment as if it were an Amazon rule.
Reading the result
- Meets the standard — the rule passed.
- Does not meet the standard — the rule failed; a fix is shown.
- No data for this check — the field could not be retrieved for this listing, so the rule was skipped rather than marked as a failure.
- Does not apply to this category — the rule was checked and genuinely does not apply (for example, the title-length rule is exempt for media categories).
The score itself is rules passed ÷ rules applicable, so it always displays with the applied count beside it — a listing we could barely retrieve never outscores one we fully checked.
Frequently asked questions
What does the Listing Standards Check look at?
14 mechanical rules across five groups: title, bullets, description/A+ depth, media, and ratings. Each rule is checked the same way every time.
Is this checking Amazon's actual policy, or your own recommendation?
Both, and each rule says which — "Amazon requires this" cites a specific policy page; "We recommend this" is our own calibration, explained.
Why does a rule sometimes say there's no data instead of pass or fail?
When a field couldn't be retrieved, the rule is skipped rather than marked failed. Failing means we saw the field and it fell short; no data means we couldn't see it at all.
How fresh is the result?
A first check pulls the live listing. Repeat checks on the same ASIN may serve a cached result up to 30 days old — the page always shows the as-of date when that happens.