Amazon Listing Standards Check
Paste an ASIN or Amazon product URL to see which of 14 mechanical rules (title length, bullet formatting, description depth, images, video, A+ content, ratings) your live listing meets and which it fails. Same rules, same answer, every time. No AI judgment.
This checklist caught what's mechanical. What about the rest?
These 14 rules cover only what a script can verify. OptimalCentral's full listing audit has AI score your listing section by section, including how well it answers shopper questions, and returns a prioritized fix list. It is one part of an operating system for your whole Amazon business.
Free 14-day trial, no credit card required. The ASIN you just checked is filled in for you.
Start free trial to run the full audit →What the 14 rules check
- Title (3 rules): 75 characters or fewer, no promotional language or emoji, not in ALL CAPS. The promotional check covers every special character Amazon's title requirements name and a short list of claims ("free shipping", "best seller", "sale", "% off"). The free Title Character Counter checks a longer phrase list, so it can flag a phrase this check passes.
- Bullets (5 rules): at least 5 bullet points, each at least 150 characters, capitalized, no emoji, not ALL CAPS.
- Copy (1 rule): description or A+ content of at least 1,000 characters.
- Media (3 rules): at least 7 images, at least one video, A+ content present.
- Reviews (2 rules): at least 20 ratings, average rating of 4.0 or higher.
Amazon policy vs. our own calibration
Every rule states which kind it is.
- "Amazon requires this." The rule cites a specific Amazon policy page, like the 75-character title limit.
- "We recommend this." Our own calibration of what separates well-built listings from thin ones, like the seven-image threshold, with a plain-English reason for the number.
We never present our own judgment as an Amazon rule.
Reading the result
- Meets the standard: the rule passed.
- Does not meet the standard: the rule failed; a fix is shown.
- No data for this check: the field could not be retrieved, so the rule was skipped, not failed.
- Does not apply to this listing: the rule was checked and does not apply. The title-length rule is exempt for media categories; the average-rating rule is exempt on a listing with no reviews yet.
The score is rules passed ÷ rules applicable, always shown with the applied count beside it. A listing we could barely retrieve never outscores one we fully checked. Below six checkable rules, no score is shown.
Frequently asked questions
What does the Listing Standards Check look at?
14 mechanical rules across five groups: title, bullets, description/A+ depth, media, and ratings. Each rule is checked the same way every time.
Is this checking Amazon's actual policy, or your own recommendation?
Both, and each rule says which: "Amazon requires this" cites a specific policy page; "We recommend this" is our own calibration, with a source or a one-sentence reason.
Why does a rule sometimes say there's no data instead of pass or fail?
When a field couldn't be retrieved, the rule reports no data instead of a fail. Failing means we saw the field and it fell short; no data means we couldn't see it at all.
How fresh is the result?
If we fetched this listing in the last 30 days, you get that copy and the page shows its as-of date; otherwise the check pulls the live listing.