Every repricer moves your price. This one asks first.
Set a floor and a ceiling on the SKUs you choose. Press Check now and we work out what price would win the Buy Box back — and show you that number next to the offer we are reacting to. We watch for a lost Buy Box between checks too. Nothing reaches Amazon until you approve that exact price.
A price change moves money, so it is never automatic. Included from the Brand plan, and in your 14-day trial.
A number, and the reason for it.
A SKU with no rule is never repriced. A SKU with a rule gets watched, and when the price that would win the Buy Box is inside the range you set, that price shows up on your page — with the offer it is reacting to sitting next to it.
Your floor, your ceiling
Per SKU, per marketplace, in that marketplace’s own currency. The proposal engine never proposes outside them, and the price write re-checks them again at the moment you approve — so a range you tightened after the proposal was made still wins.
The competing offer, shown
Every proposal says what it is reacting to and what it would change: today’s live price, the proposed price, and the basis. When a strategy wants a price outside your range, you get the number it wanted and no proposal — not a quiet slide to your limit.
One click back
We keep the price that was live immediately before the change. Restore re-reads the listing first, so the rest of your offer comes from what is there now — and if the old price is already live again, we send nothing at all.
We find the price. You change it.
Most of this product can act for you once you connect an account. Pricing is the one place we drew the line differently, and it is worth saying plainly why.
A price is your money, directly
Not a bid, not a budget, not a piece of copy — the number every future order settles at. That is the category we approve item by item, and pricing sits squarely inside it.
So there is no approve-everything button
One proposal, one SKU, one price, one click. There is no screen, no shortcut and no API route that approves a list — one gesture must never move prices you did not read.
And we look again before we write
At the moment you approve we re-read the live listing. If the price moved since the proposal, if you paused the rule, or if the number now falls outside your range, we refuse and tell you why. One submission, no silent retry.
Fair questions, straight answers.
Does it change my prices automatically?
No. It proposes one price for one SKU and waits. Approving is one click on one number, and there is no way to approve a whole list at once — that is deliberate, not a missing feature. A price change moves your money, so we will not make one you have not looked at.
What stops it proposing a price I would never accept?
You set a floor and a ceiling per SKU, per marketplace. If the strategy asks for a price outside them, we do not quietly move to your limit — we tell you the number it asked for and propose nothing. For example: "Winning the Buy Box would take $18.40, below your floor of $21.00. No change proposed."
What can it price against?
Two strategies propose prices today. Win the Buy Box uses Amazon's own featured-offer expected price. Undercut the lowest offer compares landed prices, so a cheap item with expensive shipping does not beat a fairly priced one. A third, Hold a minimum margin, is built but switched off: it would work backwards from Amazon's referral and fulfilment charges, and we have not yet confirmed our estimate of those against a real answer from Amazon. You can save a margin rule, but it will tell you it is paused instead of proposing a price. We would rather show you nothing than a margin nobody has checked.
Can I undo a change?
Yes. We store the price that was live immediately before the change, and one click puts it back. If Amazon rejects a change, we tell you and stop — nothing is retried behind your back.
Does it work outside the US?
Buy Box and competitor pricing work on Amazon.com, Amazon.ca and Amazon.com.mx, each in its own currency; we never convert between them. The minimum-margin strategy is US-only even once it is switched on, because the unit costs you save have no currency attached and we will not compare dollars against pesos.