Every repricer moves your price. This one asks first.
Set a floor and a ceiling on the SKUs you choose. Press Check now and we compute the price your rule’s strategy calls for, shown with its basis: the featured-offer expected price, the competing offer we undercut, or your margin floor. A check can also start when Amazon sends an offer-change notice for a SKU with a rule. Nothing reaches Amazon until you approve that exact price.
A price change moves money, so it is never automatic. Included from the Brand plan, and in your 14-day trial.
A number, and the reason for it.
A SKU with no rule is never repriced. A SKU with a rule gets checked. When its strategy's price is inside your range, that price appears on your page next to its basis.
Your floor, your ceiling
Per SKU, per marketplace, in that marketplace’s currency. The engine never proposes outside them, and the price write re-checks them when you approve, so a range you tightened after the proposal still wins.
The reason, shown
Every proposal shows today’s live price, the proposed price and the basis, including the competing offer when the rule undercuts one. When a strategy wants a price outside your range, you get the number it wanted and no proposal, not a silent slide to your limit.
One click back
We keep the price that was live just before the change. While your Amazon account is connected, restore re-reads the listing first, so the rest of your offer comes from what is there now. If the old price is already live again, we send nothing.
We find the price. You change it.
On the Brand plan, most of this product can act for you once you connect an account. Pricing is where we drew the line differently. Here is why.
A price is your money, directly
Not a bid, a budget or a piece of copy: the number every future order settles at. That category is approved item by item, and pricing sits inside it.
So there is no approve-everything button
One proposal, one SKU, one price, one click. No screen, shortcut or API route approves a list; one gesture must never move prices you did not read.
And we look again before we write
When you approve, we re-read the live listing. If the price moved since the proposal, you paused the rule, or the number now falls outside your range, we refuse and say why. One submission, no silent retry.
Fair questions, straight answers.
Does it change my prices automatically?
No. It proposes one price for one SKU and waits for your click. There is no way to approve a whole list at once. That is deliberate, not a missing feature: a price change moves your money, so we never make one you have not looked at.
What stops it proposing a price I would never accept?
You set a floor and a ceiling per SKU, per marketplace. If the strategy asks for a price outside them, we do not move to your limit. We show the number it asked for and propose nothing. Example: "Winning the Buy Box would take $18.40, below your floor of $21.00. No change proposed."
What can it price against?
Three strategies. Win the Buy Box uses Amazon's own featured-offer expected price. Undercut the lowest offer compares landed prices, so a cheap item with expensive shipping does not beat a fairly priced one. Hold a minimum margin works back from your target margin (set on the rule or your seller profile), the unit cost you save for that marketplace, and Amazon's own referral and fulfilment fee estimate for the listing. It only proposes raises. A price is proposed only after Amazon's fee estimate has been read at that exact price and the margin still holds; the fees show next to the number. With no saved cost for that marketplace, no usable fee estimate from Amazon, or no checked price that meets the margin, the rule proposes nothing and says why.
Can I undo a change?
Yes. We store the price live just before the change. While your account is connected, one click restores it. If Amazon rejects a change or a restore, we tell you and stop. Nothing is retried behind your back.
Does it work outside the US?
Buy Box and competitor pricing work on Amazon.com, Amazon.ca and Amazon.com.mx, each in its own currency; we never convert between them. Minimum margin works on all three, using the unit cost you save for each marketplace in that marketplace's currency. It never borrows another marketplace's cost.