Stop pasting your data into a chat box. Let the model read it.
Connect your Optimal account to any AI model that speaks the Model Context Protocol, and ask about your own catalogue in plain language — which listings scored worst, whether a keyword rank moved, what the ads alerts mean, what to fix first. The model reads the analyses you already paid for, and can start a fresh audit on your existing allowance. What it can never do is touch your Amazon advertising account — an auditor that can spend your money is not an auditor.
Included in every OptimalCentral plan — 19 tools, one subscription, from $59/mo.
Eight things the model can do on your behalf.
Six of them read what you already have. Two spend the allowance your plan already includes — the same pool the website draws on, not a second meter.
Review your audits
"Which of my listings scored worst this month?"
The model pulls your audit history and ranks it, instead of you exporting a list and reading it yourself.
Explain one audit in full
"Walk me through B0… and tell me what to fix first."
Every finding, its priority and the recommended action — plus the deterministic standards check, always reported with how many rules could actually be measured.
Check rank movement
"Has my rank for that keyword moved since June?"
Weekly rank history for any keyword you track, so the model can spot the turn rather than describe today.
Check AI-search visibility
"Am I showing up when shoppers ask an assistant?"
Your latest visibility scan: where your product surfaced in AI shopping answers, and where a competitor did instead.
Triage ads alerts
"Anything wrong with my ads this week?"
The alerts from the daily monitor — worsening ACOS, spend spikes, high spend with no orders — in a form the model can prioritise and explain.
Follow a running audit
"Is that audit done yet?"
An audit takes about two minutes, so the model starts it, checks back, and reads you the result when it lands.
Run a new audit
"Audit B0… now."
Spends one ASIN from the same allowance a website audit spends. Paid plans; trial accounts read only.
Start tracking a keyword
"Start tracking that phrase for B0…"
Adds it to your rank tracker and takes the first measurement immediately, then weekly from there.
The limits are in the code, not in a policy page.
Handing an AI model a connection to your seller account is a real decision. Here is exactly how far it goes, and what stops it going further.
It cannot change your advertising
No bid change, no budget change, no paused campaign, no negative keyword. The MCP server has no code path to any advertising write at all — every ads change in OptimalCentral stays behind item-by-item approval on the website, and an automated test fails the build if a future change opens that door.
The connection opens one endpoint, not your account
Approving a client does not create a login. The access it receives works against the MCP endpoint and is refused everywhere else on the site, so a client that misbehaves cannot wander into your billing, your connected accounts or your settings.
You never hand over a credential
Connecting goes through OAuth 2.1: you log in on optimalcentral.com, read what is being requested, and approve it there. The client never sees your password, and the permission it gets is one of two levels — read, or read plus run.
You can take it back
Your account page lists every connected client, when you connected it and when it last ran. Disconnect is one click and takes effect immediately — no waiting for a token to age out.
It sees your data only
Every request is scoped to your account before it reaches any data. There is no cross-seller view, no aggregate feed and no way to ask about someone else's catalogue.
It stays inside the plan you pay for
An audit started by the model spends the same ASIN allowance a website audit spends. There is no separate MCP quota to overrun and no per-question charge — reading what you already have is free.
One URL, one approval, then just ask.
No SDK, no key management, no local install. If your AI client supports remote MCP servers, it already knows how to do this.
Add the server
In your AI client's connector or MCP settings, add https://www.optimalcentral.com/mcp. The client discovers the rest on its own.
Approve it once
You are sent to optimalcentral.com to log in and review the request — which client, and whether it may only read or also run. Approve, and you are returned to the client.
Ask in plain language
"How did my listings score this month?" The model picks the right tool, reads your data and answers. Nothing to configure per question.
Frequently asked questions.
What is MCP?
The Model Context Protocol is an open standard for connecting an AI model to a data source. Instead of copying figures into a chat window, you connect the account once and the model can read the data itself. OptimalCentral runs an MCP server at www.optimalcentral.com/mcp, so any client that speaks the protocol can reach your Optimal data with your permission.
Which AI models can connect?
Any AI client that supports the Model Context Protocol and remote servers over OAuth. That covers the major AI assistants with connector directories, AI coding tools, and anything custom you build. You paste one URL; the client handles the rest.
What can the AI model actually see?
Only your own data, and only the eight things the server exposes: your listing audits and their findings, your keyword rank history, your AI-search visibility scans, your ads alerts, the status of a running audit, and — on paid plans — starting a new listing audit or tracking a new keyword. It cannot browse your account, read your billing, or see another seller's data.
Can it change my Amazon advertising account?
No, and not as a setting you could switch on by mistake. The MCP server has no code path to any advertising write — no bid change, no budget change, no paused campaign, no negative keyword. Every advertising change in OptimalCentral stays behind item-by-item approval on the website. That exclusion is enforced by an automated test, not a policy note.
Do I paste an API key or my password?
Neither. Connecting uses OAuth 2.1 — you log in on optimalcentral.com, see exactly what the client is asking for, and approve it there. The client never sees your password, and the access it receives opens the MCP endpoint and nothing else on your account.
Does running an audit from my AI model cost extra?
No. An audit started this way spends the same ASIN allowance as one started on the website — there is no separate MCP quota and no per-question charge. Reading your existing data is free and unmetered.
How do I disconnect it?
Your account page lists every connected AI client, when it was connected and when it last ran. One click disconnects it, and access stops immediately.
Which plans include the MCP server?
Every plan, from Lite up. Free-trial accounts get read access, so a model can read and explain your data; starting new audits and tracking new keywords becomes available on a paid plan.