From keyword list to live campaign, in one upload.
Paste your keywords, set a budget and bids, and download a complete Sponsored Products bulk file (campaign, ad group, product ad, keywords in your chosen match types, and negatives) ready for the ads console's Bulk operations page. No ad account connection required.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
The whole campaign structure, built correctly.
Bulk files are unforgiving: one malformed row and the upload fails. The builder generates every row in the current format so Amazon accepts it the first time.
Complete structure
Campaign, ad group, product ad, one keyword row per match type, and campaign-level negative keywords, every row validated before download.
Your settings, your control
Daily budget, bidding strategy, default bid, exact/phrase/broad match: you set them all, and you review the campaign in the console before it spends a cent.
One-click keyword imports
Pull proven winners from your latest Search Query Audit or your tracked Rank Tracker keywords; the flow from insight to campaign is one click, not a spreadsheet session.
Preview before download
See exactly what will be created (row counts, budget, bids, match types) before you download anything.
Three steps to a running campaign.
Add keywords & settings
Paste keywords or import them from your Search Query Audit or Rank Tracker. Pick match types, budget, bids, and negatives.
Download the bulk file
The builder validates everything and generates a CREATE bulk file in the current Sponsored Products format.
Upload to the ads console
Sponsored ads → Bulk operations → upload. Amazon builds the campaign; you review budget and bids before it runs.
Frequently asked questions.
What exactly does the Campaign Builder generate?
A complete Sponsored Products CREATE bulk file: one campaign row with your budget, bidding strategy, and start date; one ad group with a default bid; a product ad for your SKU or ASIN; one keyword row per keyword per match type you selected; and campaign-level negative keywords if you added any. The file follows the current bulk operations format, so the ads console accepts it as-is.
How do I use the generated file?
In the Amazon ads console, go to Sponsored ads → Bulk operations, upload the file, and Amazon creates the campaign. Review the new campaign's budget, bids, and keywords before it starts spending; you stay in control the whole way.
Where do the keywords come from?
Anywhere you like: type or paste them, import your proven-winner queries from your latest Search Query Audit in one click, pull in your tracked Rank Tracker keywords, or copy a competitor's best terms from a Reverse ASIN lookup.
Do I need to connect my Amazon ads account?
No. The Campaign Builder generates a standard bulk file offline; no ad account connection required. Nothing touches your account until you upload the file yourself.
How many campaigns can I build?
As many as you like: the Campaign Builder is included with every plan and the free trial with no per-period quota. It generates files deterministically, so there's nothing to meter.