From keyword list to live campaign, in one upload.
Paste keywords, set a budget and bids, and download a complete Sponsored Products bulk file: campaign, ad group, product ad, keywords in your match types, and negatives. Upload it on the ads console's Bulk operations page. No Ads account connection required.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
The whole campaign structure, built correctly.
Bulk files are strict about format. The builder writes every row in Amazon's documented format for creating Sponsored Products campaigns and checks your settings before download.
Complete structure
Campaign, ad group, product ad, one keyword row per match type, and campaign-level negatives. Every row is validated before download.
Your settings, your control
You set daily budget, bidding strategy, default bid and exact/phrase/broad match. The file sets the campaign live from your start date; choose a later date to check it in the console first.
One-click keyword imports
Import proven winners from your latest Search Query Audit or your Rank Tracker keywords in one click.
Preview before download
See what will be created (row counts, budget, bids, match types) before you download.
Three steps to a running campaign.
Add keywords & settings
Paste keywords or import them from your Search Query Audit or Rank Tracker. Pick match types, budget, bids, and negatives.
Download the bulk file
The builder validates everything and writes a CREATE bulk file in Amazon's documented Sponsored Products bulk format.
Upload, or create it directly
Sponsored ads → Bulk operations → upload. Amazon builds the campaign, enabled from your start date; pick a later date to review it in the console first. On the Brand plan and above, with a connected Ads account, the builder can create it directly instead, paused until you switch it on.
Frequently asked questions.
What exactly does the Campaign Builder generate?
A complete Sponsored Products CREATE bulk file: a campaign row (budget, bidding strategy, start date), an ad group with a default bid, a product ad for your SKU or ASIN, a keyword row per keyword per match type you selected, and any campaign-level negative exact keywords you added. Every row is created enabled, so the campaign can run from your start date. The file follows Amazon's documented bulk operations format for creating Sponsored Products campaigns.
How do I use the generated file?
Upload it in the Amazon ads console under Sponsored ads → Bulk operations. Amazon creates the campaign, enabled from the start date you set, so it can spend once Amazon processes the file. Check budget, bids, and keywords in the builder's preview before you download, or set a later start date to review it in the console first.
Where do the keywords come from?
Type or paste them, import proven-winner queries from your latest Search Query Audit in one click, pull in your tracked Rank Tracker keywords, or copy a competitor's best terms from a Reverse ASIN lookup.
Do I need to connect my Amazon ads account?
No. The builder generates a standard bulk file without an Ads account connection, and nothing touches your account until you upload it. On Brand and above (and during the free trial), with your Ads account connected, you can instead create the campaign directly from the builder. It arrives paused and spends nothing until you switch it on in the ads console.
How many campaigns can I build?
Build and preview as many as you like on every plan. Campaign file downloads: unlimited on Brand and Enterprise, 10 per billing period on Pro, 10 on the free trial. Downloading the same campaign again within 24 hours doesn't count.