Amazon Profit Dashboard. Know your real bottom line, per SKU.
Amazon's financial records hold every dollar that moved: sales, refunds, fees, Ads charges, reimbursements. Connect your seller account, pick any window up to 365 days, and get a P&L at account and SKU level, with true net profit once you add product costs.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
Every fee accounted for. Every SKU exposed.
Computed from Amazon's own transaction records, not estimates.
Full-account P&L
Gross revenue, refunds, selling fees, FBA fees, storage, advertising charges deducted from your Amazon balance (ads paid by credit card are not included), subscriptions and reimbursements, down to net proceeds and margin, from one sync. Each currency gets its own P&L. If you sell in more than one, an all-markets USD view is converted at reference rates and labeled indicative.
Per-SKU economics
Units, revenue, fees, refund rate and cash result for every SKU: which products carry the account and which drain it.
True net profit with COGS
Enter each SKU's product cost once per marketplace; it's saved for every future report. Net profit and margin update as you type.
AI profitability diagnosis
Where the margin goes: fee-heavy SKUs, refund-heavy SKUs, TACOS on the advertising charges deducted from your Amazon balance, and SKUs that lose cash before product cost.
Which costs the Amazon profit dashboard counts, and where each number comes from.
Every line is a transaction Amazon posted to your account, read through the Selling Partner API Finances API. A transaction type the dashboard does not recognize goes to an “other” line, so totals still add up.
Revenue and refunds
Product sales, shipping and gift-wrap credits, and promotional rebates come from your order (shipment) transactions. Refunds come from your refund transactions.
Selling and FBA fees
Referral and fulfillment fees come from the same order transactions, so each SKU carries its own fees.
Storage, subscription and service fees
FBA inventory fees show as storage. Subscription and other service fees, plus deal and coupon fees, each get their own line.
Advertising charges
Ads charges deducted from your Amazon balance, as they posted. This is not Ads spend by the day the ads ran, and ads paid by credit card are not included.
Reimbursements
Adjustments, including Amazon reimbursements, are added back into net proceeds.
Product cost
The one cost Amazon cannot give you. Enter it per SKU and marketplace; net profit and margin update as you type.
On a connected account, the numbers stay current.
With your account connected, the Sync from Amazon button and the daily Sales Performance sync work on every plan. The Brand plan (and your 14-day trial) adds the nightly P&L sync.
Sales Performance
Sales, sessions, conversion and Buy Box share for your seller account, pulled daily and shown per marketplace. Year-over-year comparison once enough history is in.
Unit economics
Amazon's own per-ASIN figures for fees, Ads spend, net proceeds and per-unit cost, shown as reported. US marketplace only for now.
Nightly P&L sync
On the Brand plan, your Amazon financial transactions sync nightly, so the P&L is current without an export. Reports covering up to 180 days are built from those synced transactions.
From connection to bottom line in three steps.
Connect once. The Profit Dashboard only reads your financial transactions and changes nothing in your account.
Connect your seller account
On the Connections page, authorize access to your Amazon seller account through Amazon's Selling Partner API.
Pick a window & sync
Choose 30 to 365 days and press Sync from Amazon. You get the full P&L, the per-SKU table, and an AI diagnosis of where margin leaks.
Add costs once
Type each SKU's product cost into the table, per marketplace. Net profit recomputes as you type, and costs are saved for every future report.
Frequently asked questions.
What is an Amazon profit dashboard?
An Amazon profit dashboard shows what you keep after Amazon takes its share. OptimalCentral's builds it from your own account's financial transactions: sales, refunds, selling and FBA fees, storage and service fees, advertising charges, and reimbursements. It gives a P&L for the whole account and per SKU, and a true net profit once you add product costs.
Which Amazon costs does the profit dashboard count?
It counts what Amazon posts to your account as transactions: selling and FBA fees on orders, refunds, FBA storage fees, subscription and other service fees, promotional and deal fees, advertising charges deducted from your Amazon balance, and reimbursements. It does not know what you pay your supplier, so product cost is yours to enter per SKU. Ads paid by credit card are not in the advertising line.
Where does the data come from?
Your Amazon seller account, through Amazon's Selling Partner API. For the window you pick (30 to 365 days), the Profit Dashboard pulls your financial transactions: sales, refunds, Amazon fees, Ads charges, storage and other service fees, and reimbursements. That is Amazon's own cash record of your account. Nothing to export.
Do I need to connect my Amazon account?
Yes, on any plan. The Profit Dashboard builds every report from your connected Amazon seller account: connect once, pick a window, press Sync from Amazon. From the Brand plan, transactions also sync nightly, so reports up to 180 days build without waiting on Amazon. Reports built earlier from an uploaded transaction report stay in your past reports.
What does the dashboard compute?
An account-level P&L: gross revenue, refunds, selling, FBA and storage fees, advertising charges deducted from your Amazon balance as they posted (not Ads spend by the day the ads ran; ads paid by credit card are not included) with TACOS on those charges, subscription and other service fees, reimbursements, and net proceeds. Per SKU: units, revenue, fees, refund rate, cash result. An AI diagnosis flags fee-heavy, refund-heavy, and cash-negative SKUs (before product cost).
How does net profit work?
Enter per-unit product cost (COGS) once per SKU per marketplace, in that marketplace's currency. It is saved and reused on every report. Net profit = cash proceeds after all Amazon fees minus product cost on net units sold. Without a cost, a SKU shows proceeds (after fees, before product cost).
Is my transaction data stored?
Reports keep the computed P&L, the per-SKU rollup, and your saved product costs. Transactions pulled by Sync from Amazon are not kept. Exception: the Brand plan's nightly sync keeps the rows it pulls, so reports build without pulling again.
How many profit reports do I get?
Plans include 10 (Pro), 30 (Brand), or 100 (Enterprise) profit reports per billing period, an independent quota. Editing product costs never consumes quota. The free trial includes one full report.