Know where you rank, every single Monday.
Pick the exact keywords that matter to your business and watch your organic page-1 position week over week: sponsored placements excluded, competitors visible, drops flagged. No account connection required.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
Your keywords, your positions, one table.
Live search results, recorded consistently, so a change in the table is a change on Amazon, not noise.
Exact keywords you choose
Track the phrases that drive your revenue: category terms, PPC targets, proven winners. Nothing auto-generated, nothing padded.
Instant first scan, then weekly
Every keyword is scanned the moment you add it and re-scanned every Monday, so the trend line starts today.
Week-over-week movement
Current position, change vs last week, best-ever position, and the recent history trail, with "dropped off page 1" called out explicitly.
Who's ranking above you
The top products holding the positions you want, per keyword, so you know exactly who you're fighting for each term.
Three steps, then it runs itself.
Add your keywords
Enter an ASIN and up to 10 keywords at a time, yours or a competitor's. Each gets an instant first scan.
We scan weekly
Every Monday, each keyword's live search results are checked and your organic page-1 position recorded, sponsored placements excluded.
Act on the movement
Rising terms are working: double down. Falling terms need listing or PPC attention before the sales dip follows.
Frequently asked questions.
How are positions measured?
For each keyword we check the live Amazon search results and record your ASIN's organic position across the first page, with sponsored placements excluded. If the product isn't on page 1, that's recorded too; it's a data point, not a blank. The same consistent methodology runs every scan, so week-over-week changes are comparable.
How often do scans run?
Each keyword gets an instant first scan the moment you add it, then a fresh scan every Monday. The dashboard shows the current position, the change vs the previous week, your best recorded position, and the recent history trail.
Which keywords should I track?
The keywords that actually drive your business: your main category terms, the queries you bid on in PPC, and the proven winners surfaced by the Search Query Audit. You choose the exact phrases; nothing is auto-generated.
Do I need to connect my Amazon account?
No. Rank tracking runs entirely on our side; no account connection required. You can track any ASIN, including competitors.
How many keywords can I track?
Plans include 25 (Pro), 200 (Brand), or 1,000 (Agency) concurrently tracked keywords. Deleting a keyword frees the slot immediately. The free trial tracks up to 5 keywords.