Amazon Title Character Counter
Amazon's 75-character title cap (including spaces) has been in force since July 27, 2026, and Amazon's AI is now rewriting over-limit titles on its own schedule, not yours. Paste your title below to check whether it's still over, see exactly which words fall outside the cut, and catch the style-guide violations that invite a rewrite.
Amazon graded your title. Who's checking the rest?
When Amazon's AI rewrites a title, it optimizes for Amazon's rules, not for your keyword coverage. OptimalCentral scores your full listing (title, bullets, keywords, images, intent match, and AI-search readiness) and hands back a prioritized fix list — and on a connected account, its optimizing agent keeps working for you around the clock. Free 14-day trial, no card required.
Audit my full listing free →How this counter works
The count matches how Amazon counts: every letter, number, space, and punctuation mark counts toward the 75. The checker also flags the most common Amazon style-guide violations: promotional phrases ("free shipping", "best seller"), prohibited special characters (~ ! * $ ? _ { } # < > | ; ^ and emoji), words in ALL CAPS, and repeated keywords.
The rule is live. Here's what that means now
- Titles over 75 characters are being replaced gradually with an AI-generated recommendation. Amazon rewrites them rather than suppressing the listing, so nothing announces itself; a title can change without you noticing.
- Brand Registered sellers get 14 days to review, edit, or approve the suggested title in Review Listing Changes. Sellers without Brand Registry get no review window; the change is applied directly.
- Media categories are exempt: books, music, video, and software keep longer titles.
- Item Highlights is the home for overflow detail: roughly 125 searchable characters for materials, features, and use cases, keeping your total indexable space at about 200.
If Amazon already rewrote your title
The rewrite optimizes for Amazon's formatting rules, not for your keyword coverage; the words it drops are simply the ones past character 75, which is often where a long-tail keyword was sitting. Three things worth checking:
- Find out what actually changed. Brand Registered: pending rewrites show up in Review Listing Changes. Otherwise, compare the live detail-page title against your own saved copy. Paste both above and the cut-off preview shows you exactly which words fell outside the 75.
- Check whether a keyword went missing. If a term you rank for now lives nowhere in your title, move it into Item Highlights or your backend keywords rather than leaving it uncovered.
- Rewrite it yourself instead of accepting the suggestion. You keep control of which keyword survives. A formula that works: Brand + primary keyword + one key attribute, under 75 characters.
For the full strategy, read our Amazon title optimization guide.
Frequently asked questions
How does Amazon count the 75 characters in a title?
The limit includes spaces. Every letter, number, space, and punctuation mark counts. This counter counts the same way.
Is Amazon's 75-character title limit already in effect?
Yes: it took effect July 27, 2026, in all categories except media (books, music, video, software). Since then Amazon has been gradually replacing non-compliant titles with AI-generated recommendations rather than suppressing the listing.
Amazon rewrote my title — how do I see what it changed?
Brand Registered sellers see pending rewrites in Review Listing Changes during the 14-day window. Otherwise, compare the live title against your own saved copy. Paste both above and the cut-off preview shows which words fell outside the first 75 characters.
What characters are not allowed in Amazon titles?
Amazon's style guidelines prohibit decorative characters such as ~ ! * $ ? _ { } # < > | ; ^ and emoji, plus promotional phrases like "free shipping" and full words in ALL CAPS. The checker above flags all of these.
Where should the detail cut from my title go?
Into Item Highlights: the ~125-character searchable field Amazon introduced alongside the limit. Use the second counter above to draft it.