Amazon Title Character Counter
Amazon's 75-character title cap (including spaces) has been in force since July 27, 2026. Amazon is gradually replacing over-limit titles with AI-written recommendations. Paste your title to see whether it's over, which words fall past the cut, and which characters and phrases Amazon's title rules don't allow.
Your title is one field. Who's checking the rest?
Amazon's recommended title is written to fit its title rules; it checks nothing else in your listing. OptimalCentral scores your full listing (title, bullets, keywords, images, intent match, AI-search readiness) and returns a prioritized fix list. On the Brand plan, with your account connected, its optimizing agent, Ossy, keeps working for you around the clock. Free 14-day trial, no card required.
Start free trial →How this counter works
Amazon's limit includes spaces, so every letter, number, space, and punctuation mark counts toward the 75. The checker also flags what Amazon's title rules don't allow:
- promotional phrases ("free shipping", "best seller")
- the prohibited special characters
! $ ? _ { } ^ ¬ ¦ - emoji
- words of four or more letters in ALL CAPS
- a word of four or more letters used more than twice (prepositions, articles and conjunctions excepted)
- restricted phrases such as "FSA/HSA eligible"
Amazon's title requirements
From Amazon's Product title requirements and guidelines page in Seller Central. They apply to every product type except media, in every store except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates.
| Rule | What Amazon requires |
|---|---|
| Length | 75 characters or fewer, spaces included. |
| Promotional content | No promotional phrases ("free shipping", "100% quality guaranteed"). |
| Special characters | Never ! $ ? _ { } ^ ¬ ¦. Symbols like ~ # < > * only as identifiers or measurements ("Style #4301", "<10 lb"), never as decoration. |
| Minimum content | Enough to identify the product: brand plus product type at least. |
| Restricted phrases | No claims such as "FSA/HSA eligible". |
| Word repetition | No word more than twice, brand names included. Prepositions, articles and conjunctions are exempt. |
Allowed punctuation: hyphens, forward slashes, commas, ampersands and periods, where needed. A brand name that contains a prohibited character goes in the Brand name field, which is exempt. A product without a brand uses "generic" as the brand and leaves the brand out of the title.
Word order Amazon recommends
Brand → flavor or style → product type → key attribute → color → size or pack count → model number. Drop from the right when you run out of room. Example at 57 characters:
Northfen Insulated Water Bottle, Leak-Proof, Black, 32 oz
- Numerals, not words: "2-Pack", not "Two-Pack".
- Abbreviate units: oz, in, cm, kg.
- Title case: capitalize each word except prepositions, conjunctions and articles. No ALL CAPS, no all-lowercase.
- Model numbers: Amazon recommends them for some categories. Check your category style guide.
Parent and child titles
Size and color go in child ASIN titles only. The detail page shows the parent title. A child title appears once that variation is in the cart. Put the most important variation attribute in the title and move the rest to Item Highlights.
Item Highlights: phrases, not sentences
Item Highlights adds 125 characters below the title, in search results and on the detail page. Amazon asks for comma-separated phrases, not full sentences. Example: USB-C, PPS support, cable not included. Use the second counter above to draft it.
After you edit: 24 to 48 hours
Amazon accepts a title or Item Highlights change immediately and takes 24 to 48 hours to show it. Do not resubmit inside that window. Titles that break the rules can be auto-corrected or kept out of search results. They show in Manage All Inventory; brand owners also see them in Review Listing Changes.
Other Amazon field limits
- Search Terms (backend keywords): 249 bytes, counted without spaces and punctuation. Over the limit, Amazon ignores the whole field. Check yours with the Search Terms byte counter.
- Bullet points: see our bullet point guide.
All free tools: OptimalCentral free Amazon seller tools.
The rule is live. What it means now
- Titles over 75 characters are being replaced gradually with an AI-generated recommendation. Amazon says listings stay active while this happens, so a title can change without the listing going down.
- Brand owners get 14 days to review, edit, or approve the suggested title in Review Listing Changes before it is applied. Amazon's announcement doesn't describe a review step for sellers without Brand Registry.
- Media is exempt: books, music and audio, movies and TV, software, video games, apps, and Alexa skills keep longer titles.
- Item Highlights is the home for overflow detail: up to 125 characters for materials, features, and use cases. Amazon says total content capacity stays at 200 characters across the two fields.
If Amazon already rewrote your title
The recommendation is written to fit Amazon's title rules, not to protect your keyword coverage, so a term you rank for can drop out. Check three things:
- Find out what actually changed. Brand Registered: pending rewrites show up in Review Listing Changes. Otherwise, compare the live detail-page title against your own saved copy. Paste your saved title above to see which words sit past character 75.
- Check whether a keyword went missing. If a term you rank for is no longer in your title, move it into Item Highlights or your backend keywords.
- Rewrite it yourself instead of accepting the suggestion. You choose which keyword survives. A formula: Brand + primary keyword + one key attribute, under 75 characters.
For the full strategy, read our Amazon title optimization guide.
Frequently asked questions
How does Amazon count the 75 characters in a title?
The limit includes spaces. Every letter, number, space and punctuation mark counts. This counter counts each character once, emoji included. We have not confirmed how Amazon counts accented letters or emoji, so leave a few characters of room if your title uses them.
Is Amazon's 75-character title limit already in effect?
Yes. It took effect July 27, 2026, in all categories except media (books, music and audio, movies and TV, software, video games, apps, and Alexa skills). Since then Amazon has been gradually replacing non-compliant titles with AI-generated recommendations rather than suppressing the listing.
Amazon rewrote my title — how do I see what it changed?
Brand Registered sellers see pending rewrites in Review Listing Changes during the 14-day window. Otherwise, compare the live title against your own saved copy. Paste your saved title above to see which words sit past character 75.
What characters are not allowed in Amazon titles?
Amazon's title requirements prohibit the special characters ! $ ? _ { } ^ ¬ ¦ and promotional phrases like "free shipping"; its style guidance also rules out emoji and full words in ALL CAPS. The checker above flags all of these.
Where should the detail cut from my title go?
Into Item Highlights: the field of up to 125 characters Amazon introduced alongside the limit. Use the second counter above to draft it.
Can the same word appear more than twice in an Amazon title?
No. Two uses is the cap, brand names included. Prepositions, articles and conjunctions are exempt.
How long does an Amazon title change take to show?
24 to 48 hours after Amazon accepts it. Don't resubmit in that window. After 48 hours, edit and resubmit or contact Selling Partner Support.
Should a parent ASIN title include size and color?
No. Those go in the child titles. The detail page shows the parent title.
Does the 75-character limit apply in every Amazon store?
Every store except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates, for every product type except media.