Amazon's own bid suggestions, checked against your ACOS.
For every Sponsored Products keyword it asks about, this pulls Amazon's own low, median and high suggested bid and sets it next to that keyword's real ACOS, clicks and orders. It proposes a raise only when your data says following Amazon's number would help, one keyword at a time, for you to approve.
Included in every OptimalCentral plan (Pro and up) — part of a 29-tool suite, one subscription, from $99/mo.
Amazon's range, your data, one verdict per keyword.
Every keyword gets Amazon's own number and a read on whether following it makes sense for that keyword.
Amazon's own numbers, not ours
For every keyword it asks about, this pulls Amazon's own low, median and high suggested bid alongside that keyword's current bid, ACOS, clicks and orders. You see the range before any proposal.
A six-way read, not one label
Every keyword we ask Amazon about lands in one of six outcomes: no usable range from Amazon, not enough of your data to judge, already above the range, on target and holding, held back by its own ACOS, or a raise worth proposing.
Raises capped at what your target allows
A proposed raise never exceeds Amazon's own median or the bid your target ACOS supports for that keyword, whichever is lower.
Coverage you can see, not a black box
Every run reports how many keywords it reached, how many Amazon skipped, and whether it ran out of time before finishing your account.
From your existing data to a verdict per keyword.
It starts from data you already have where it can, and never writes a bid without your approval.
Connect your ad account
From the Connections page, authorize access on Amazon's consent page. If you have more than one advertising account, pick the one to check.
Run it
If an Ads Audit from the last 7 days already pulled keyword data, it starts from that. Otherwise it first pulls a fresh performance report from your connected account. It then works through your ad groups by spend for a fixed time budget, stops, and reports how far it got.
Read the six-way breakdown
The range Amazon returned for every keyword it answered, that keyword's ACOS, and which keywords were held back because their ACOS was already over target.
Approve what you agree with
Tick a proposed raise and it's written to that one keyword's bid (Brand plan and above). Nothing else changes. A batch can be reverted later from the same page.
The agent audits, you act.
Reading Amazon's numbers against your own is diagnosis, included from the Pro plan. It needs your ad account connected to read keyword performance, but runs no unattended automation.
Included from Pro
Up to 4 runs per billing period on Pro, 12 on Brand, 30 on Enterprise, and 1 during your 14-day free trial. It has its own limit, separate from the Ads Audit.
Applying the raises is included from Brand
Every keyword's verdict is visible on Pro. Writing a proposed raise to your connected account is included from the Brand plan, and live in your 14-day trial.
Every raise, your call
No unattended mode and no bulk apply-everywhere switch. A bid change moves money, so each proposed raise is approved and applied individually.
Reversible
Applied raises form their own batch, separate from any Ads Audit changes. A batch can be reverted later from the same page.
Frequently asked questions.
Where do the suggested bids come from?
The three numbers (low, median and high) come from Amazon's own bid suggestion endpoint for that keyword. We also pull that keyword's current bid, clicks, orders, spend and ACOS over the same window, so Amazon's range sits next to how the keyword has performed in your account.
Do I need to connect my Amazon ad account?
Yes. The audit reads your ad groups, keywords and their performance through that connection to compute the verdicts. Connecting is available on every plan. Seeing the verdicts is included from Pro; applying a proposed raise to your account is included from the Brand plan and the free trial.
Does Suggested Bid Audit change my bids on its own?
No. Each raise it proposes is shown one keyword at a time for you to tick and approve; applying is included from the Brand plan. There is no unattended mode and no bulk apply-everywhere switch. A bid change moves money, so it always waits for your approval.
What does it mean when a keyword is held back by its own ACOS?
That keyword's own ACOS is already above your target, so no raise is proposed for it regardless of Amazon's range. Following Amazon's suggestion there would add spend to a keyword that isn't earning it.
Will one run check my whole account?
Not necessarily on a large account. Each run works through your ad groups in spend order for a fixed time budget, then stops. The page reports how many ad groups and keywords it reached, how many it skipped and why, and whether time ran out before the rest of your account. A later run in the same billing period carries on from where the previous one stopped, further down the same spend-ordered list. So runs in a period cover your account between them instead of repeating ad groups.
What if Amazon doesn't return a suggestion for a keyword?
It happens. The page labels those keywords with no range returned instead of guessing. Amazon returns nothing for an ad group with no products, and this tool skips ad groups whose product ads are all paused. Neither case produces a raise.
Which plan includes this?
Running the audit and seeing Amazon's suggestions against your own data is included from the Pro plan: up to 4 runs per billing period on Pro, 12 on Brand, 30 on Enterprise, and 1 during your 14-day free trial. Applying a proposed raise to your connected account is included from the Brand plan.