How the tools work.

Not for every tool. The ASIN-based tools (listing audit, image audit, AI intent audit, AEO tracker, rank tracker, product monitor, reverse ASIN, niche radar) need only an ASIN. The Search Query Audit reads the Search Query Performance report: your Brand Analytics export, or pulled for one ASIN through your connected Seller account. Other tools use a one-time connection instead of a file:

• Amazon Ads account: the Ads Audit (the most recent 30 days of campaigns whose orders Amazon has finished attributing) and campaign creation. Brand and above, and the free trial, add the daily ads monitor, ads dashboards, automation rules and AMC Insights.
• Amazon Seller account: the Profit Dashboard, Returns & Restock, Inventory Planner and Reimbursement Finder. Brand and above, and the free trial, add listing fixes, the Repricer, Auto Review Request, Buyer Messages and daily listing, inventory and account health checks.

Once granted, the Seller connection pulls through the Selling Partner API: listing and catalog content, pricing and fees, order and sales history, financial transaction events, Brand Analytics search-query performance, and the marketplaces you sell in.

You grant every connection and can revoke it any time; the only changes we ever make to your Amazon accounts are a listing fix you approve field by field, a price you approve one at a time in the Repricer, Ads changes you approve one by one, and, on the Brand plan and above or during the free trial after a one-time consent, dayparting, negative keywords and pausing ads on low or no stock; the only messages your buyers get through us are Amazon's own review request and a warranty document you upload (Brand plan or free trial, only after you authorize them).

It depends on the tool:

• ASIN-based tools: listing audit, image audit, AI intent audit, AEO tracker, rank tracker, product monitor, reverse ASIN, niche radar. You need only an ASIN, yours or a competitor's.
• Ads tools: ads audit, campaign creation, ads automation and AMC Insights. Connect your Amazon Ads account; see Connected ads & automation.
• Search query audit: upload the Search Query Performance export from Brand Analytics, or pull one ASIN's report through your connected seller account; see Where report data comes from.
• Seller-account tools: profit dashboard, returns & restock, inventory planner, reimbursement finder, repricer, listing fixes, review requests and buyer messages. Connect your seller account on the Connections page; they pull their own data, so there is nothing to export.

14 days, no credit card. You can audit up to 3 distinct ASINs per day; the allowance resets at midnight US Eastern time. Each report tool runs once per trial (reverse ASIN twice). You can track up to 5 keywords, 5 monitored ASINs (2 checked daily) and 10 ASINs in the AEO Tracker.

Every Brand plan tool is live, so you can watch Ossy, our optimizing agent, act for you. Ads automation, listing write-back, Auto Review Request and Buyer Messages run after the same one-time consent or approval as on Brand, in smaller amounts: 3 automation rules, 3 listing fixes, and up to 5 review requests and 5 warranty messages a day.

It runs 14 days, not 7, because the scans that matter run weekly: the second scan shows what changed.

Trial limits are the same whichever plan you pick at signup. Nothing is charged when the trial ends; you pay only if you subscribe. Subscribe with more than two days left and the first charge waits until the trial ends. The Reimbursement Finder shows findings during the trial; marking claims as filed starts on a paid plan.

Every paid plan includes the full diagnosis suite. Plans differ in capacity (ASINs you can audit and track, report runs per billing period) and in how deep the tools reach into your Amazon account. Breakdown: pricing.

AMC Insights starts on Brand, is in the free trial, and needs Amazon Marketing Cloud already enabled on your own advertising account. The Reimbursement Finder, on every paid plan including Pro, sweeps Amazon.com (US) only for now; Amazon.ca and Amazon.com.mx are not swept yet. Its 10% success fee applies only to reimbursements Amazon pays on claims you marked as filed there. Reimbursements Amazon makes on its own, and claims you file without marking them there, cost nothing.

No export. Connect your Amazon Ads account on the Connections page, then start the audit from the Ads Audit page. It reads the most recent 30 days of your campaigns whose orders Amazon has finished attributing, directly from the account, and flags wasted spend, high-ACOS bids and negative-keyword candidates.

Export the Search Query Performance report from Brand Analytics in Seller Central. It requires Brand Registry: no Brand Analytics in your Seller Central menu means your account isn't enrolled, and this tool has no data to read.

With your Seller account connected, skip the export: the Search Query Audit page can pull this report for one ASIN directly.

Profit Dashboard pulls your financial transactions (sales, refunds, Amazon fees, Ads charges, service fees, reimbursements) through your seller connection.

Connect your seller account on the Connections page, pick a 30- to 365-day window on the Profit Dashboard, and press Sync from Amazon. Longer windows arrive slower: several minutes or more for 365 days. Reports built earlier from an uploaded transaction report stay in your past reports.

Enter each SKU's product cost once; it's reused in every future report to turn Amazon proceeds into true net profit. Saving costs uses no quota.

Returns & Restock pulls your FBA customer returns, sales by ASIN and FBA inventory through your seller connection, to show why units come back and what to reorder.

Connect your seller account on the Connections page, pick a 30- to 365-day returns window on the Returns & Restock page, and press Sync from Amazon. The data takes a few minutes to arrive. Reports built earlier from uploaded files stay in your past runs.

Inventory Planner pulls your FBA Manage Inventory Health report through your seller connection and turns it into reorder quantities, overstock calls and storage-fee risk.

Connect your seller account on the Connections page, then press Sync from Amazon on the planner. The report takes a few minutes to arrive. Plans built earlier from an uploaded report stay in your plan history.

Almost always the wrong report or a re-saved file. Check three things:

• It's the Search Query Performance report from Brand Analytics. Seller Central has several reports with close names.
• The file is exactly as Amazon generated it. Re-saving it in another format changes the structure the parser expects.
• The export finished. A report requested but not yet generated downloads as an empty or partial file.

File right and still failing? Send it to support and we'll look at it directly.

Distinct ASINs per billing period, not runs. Re-auditing an ASIN already audited this period never uses a new slot.

Audit and tracking limits are separate pools with separate sizes: a Pro plan can audit up to 25 ASINs and separately track 5 at a time. Tracking is smaller because it never stops: every tracked ASIN is re-scanned weekly against its tracked shopper queries, whether or not you log in. An audit runs once, when you ask.

Tracking slots are swappable. Stop tracking an ASIN and its slot frees immediately. The tracker and its past scans are kept; re-add the ASIN and it resumes its own history. Rotating priority ASINs through the slots is the intended use.

Each report tool has its own separate count: spending ads audits doesn't touch your profit reports.

This covers the ads audit, search query audit, profit report, returns report, inventory plan, image audit, AI intent audit and niche analysis. Reverse ASIN and the Listing Generator have their own allowances. AMC Insights (Brand and above) has no per-run quota. The free trial includes one run of each (two for reverse ASIN).

Category baseline runs on the AI intent audit page have a separate allowance: 5 on Pro, 15 on Brand, and 50 on Enterprise.

Yes. Brand seats 3 people in total, Enterprise seats 10; larger teams can be arranged. Pro and the free trial are single-user. Each teammate has their own login as an admin (runs analyses, approves advertising changes) or a viewer (read-only). Every approval is recorded under the person who made it.

Invite teammates from the Team card on your Connections page. Agencies work in reverse: each client keeps their own OptimalCentral account and invites the agency, which switches between client workspaces from the top bar. More than one client workspace needs Enterprise; a teammate in a single workspace needs no plan. A pending invite holds a seat until accepted, revoked, or expired after 7 days. Or the agency pays for one Enterprise plan and runs up to 10 stores on one shared set of usage limits. Daily safety caps apply to each store.

Yes, on Enterprise. One subscription runs up to 10 stores. Every store you add counts. Your own account counts once it connects to Amazon. Each store has its own Amazon connection and its own data. We never combine data across stores. The 10 stores share one set of Enterprise usage limits. Daily safety caps apply to each store. Add a store on your Account page. For more than 10 stores or higher limits, talk to sales.

Paid plans: per-period quotas reset at the start of each billing period. Free trial: allowances cover the whole 14 days.

Concurrent slots (tracked ASINs, tracked keywords, monitored products, active automation rules) don't reset on a schedule. They free up the moment you delete an item, so you can swap what you track any time.

Switch plans from your Plan & billing page. An existing subscription gets the new limits immediately; Stripe bills or credits the prorated difference for the rest of the period. From the free trial, you check out through Stripe and your plan starts once checkout completes.

The AEO Tracker and the Keyword Rank Tracker scan weekly, early Monday UTC (Sunday night US Eastern time). Product Monitor ASINs join that weekly run; some are also checked daily at 6 AM US Eastern: the first 10 on Brand, the first 25 on Enterprise (the first 5 again at 6 PM), and the first 2 on the free trial.

Rank Tracker keywords and Product Monitor ASINs also scan once when added, so your first data point doesn't wait for Monday. AEO Tracker ASINs don't: press Scan now for a first result (once every 3 days per ASIN), or wait for the weekly scan.

On Brand and above, and on the free trial, a connected Amazon Ads account syncs daily at 6 AM US Eastern.

A listing audit takes about two minutes. Reports pulled from your Amazon account take a few minutes; a long profit window, up to 365 days, can take longer. An ads audit usually takes about ten minutes, because Amazon prepares the performance reports first. AMC Insights (Brand and above) runs nine analyses on your own AMC instance, typically in a few minutes.

You can leave the page. Results save to your dashboard; re-opening a past run is free and never uses quota.

On every paid plan: the Ads Audit. It reads the most recent 30 days of your campaigns whose orders Amazon has finished attributing, straight from the account, and lays out every proposed change with a change file you can upload yourself.

On Brand and above, and the free trial, also:

• applying the changes you approve straight to your account;
• creating campaigns directly in your account (they start paused);
• a daily monitor that syncs each morning and alerts you to ACOS deterioration, spend spikes, and keywords or targets spending with no orders;
• ads dashboards and the automation rules engine: dayparting, negative keywords, low-stock Ads pauses, bid and budget management;
• AMC Insights, if Amazon Marketing Cloud is enabled on your advertising account.

Tools built on seller data (the Profit Dashboard, Returns & Restock, Inventory Planner, Reimbursement Finder, listing fixes, Repricer, Auto Review Request and Buyer Messages) need your Amazon Seller account connected instead. Low-stock Ads pauses need both: stock counts come from the Seller connection. ASIN-based tools need no connection, and neither does uploading a Search Query Performance export.

Only the rules you authorize. Bid and budget rules never write on their own: they calculate a proposal, and nothing reaches Amazon until you approve it item by item. You can edit any proposed value within the rule's floor and ceiling first.

Three rule types can run unattended, each only after you confirm its own one-time written authorization:

• dayparting on the campaigns and weekly schedule you choose;
• exact-match negative keywords that match your rule;
• out-of-stock and low-stock pausing on the campaigns you pick. A product counts as out of stock at zero fulfillable FBA units, or at a low-stock floor you set of up to 50. A campaign pauses while everything it advertises is at or below that line; if other products are still in stock, only that product's ad pauses. Paused campaigns and ads re-enable when stock returns, if this rule paused them.

Each of the three has its own daily cap, and every rule counts toward an overall daily write limit. Editing a rule immediately voids its authorization until you sign off again.

Every rule starts in preview mode and can't go live until a preview has run on its current settings. Bid rules need a floor and a ceiling; budget increases need a ceiling. Every change is logged. If your Ads account is disconnected, all rules freeze.

Any time, from the Connections page (or the Ads Audit page). Your stored Amazon Ads authorization is deleted and every automation rule pauses immediately; nothing keeps running against your Ads account. Past audits are kept. Your Seller connection is separate, with its own Disconnect link.

All self-serve from your Plan & billing page: pick a new plan, or open the Stripe billing portal to update your card, view invoices or cancel. Cancellation takes effect at the end of your current billing period; you keep full access until then.

No prorated refunds for unused time on monthly plans. On an annual plan, if you cancel within 14 days of a renewal charge, you can request a full refund for that renewal: contact support and we'll process it. A fully refunded renewal ends your access at once.

No. The trial takes no credit card; nothing is charged unless you pick a plan and subscribe. Subscribe with more than two days of trial left and your first charge waits until the trial ends.

The one report you can still upload, the Search Query Performance export, is analyzed and then discarded; we never store the raw file. Two uploads are kept for later use: product photos you add to the Listing Generator are stored with that draft, and a warranty PDF you upload to Buyer Messages is stored so it can be attached to each order's message, until you delete it.

We keep the finished reports we generate and small settings you save, such as per-SKU product costs. Some connected-account features keep synced data to show change over time: on Brand and above, and the free trial, the nightly profit sync keeps your transaction rows so reports build without pulling again.

No. OptimalCentral is operated by Optimal Inc. and is not affiliated with, endorsed by, or sponsored by Amazon.

That independence is the point. Amazon's own free tools grade Amazon's homework and optimize for Amazon's interests: Ads revenue, marketplace experience. We answer only to the seller.

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