The Amazon listing audit built for the AI shopping era.
Traditional SEO audits check keywords. Alexa for Shopping reads your listing the way an AI does. OptimalCentral audits your listing against the six signals Alexa actually weighs, and tells you exactly what to fix, ranked by impact.
Included in every OptimalCentral plan — 19 tools, one subscription, from $59/mo.
A scorecard, not a pile of data.
Every audit is a one-page diagnostic plus an action list. No fluff, no vanity metrics.
Alexa Readiness Score
One number, six dimensions: title, bullets, A+ content, search terms, Q&A, and review sentiment. Track it before and after every fix.
Line-by-line diagnostics
See exactly which sentence in your title or bullets is costing you visibility, and why Alexa's model discounts it.
Prioritized fix list
Recommendations ranked by estimated lift potential. Start with the fix that moves the most.
Rewrite suggestions
Ready-to-paste rewrites for weak titles and bullets, written to answer the questions shoppers actually ask.
From ASIN to action plan in under a minute.
Drop in an ASIN. We do the rest.
Submit your ASIN
We pull the public listing data (no Seller Central connection required) and run it through our Alexa for Shopping signal model.
We score & diagnose
You get an Alexa Readiness Score across all six signals, with line-by-line diagnostics for every section.
You apply the fixes
Work through the prioritized list, or send it to the 4-Week Planner to pace the work.
Frequently asked questions.
What does the listing audit check?
Six signals that feed Alexa for Shopping's ranking model: title clarity, bullet structure, A+ content depth, search terms, Q&A coverage, and review sentiment. Each is scored individually and rolled into one Alexa Readiness Score out of 100.
How long does an audit take?
Under a minute. Drop in an ASIN and you get your full scorecard, line-by-line diagnostics, and prioritized fix list in seconds.
Do I need to connect my Seller Central account?
No. The audit runs on public listing data; all you need is an ASIN. Sign up with an email and password, paste an ASIN, and you're done.
What is the Alexa Readiness Score?
A 0–100 score measuring how well your listing performs against Alexa for Shopping's ranking signals. Re-run the audit after applying fixes to watch the score move.
How is this different from a traditional Amazon SEO audit?
Traditional Amazon SEO is built around keyword matching. Alexa for Shopping reads listings the way an LLM does: it values clarity, completeness, and how well your content answers the questions shoppers actually ask. OptimalCentral audits for both, with a heavy weight on the AI signal layer.