The search terms your competitor wins clicks on. One ASIN away.
Paste any ASIN, yours or theirs, and see which of Amazon's top search terms send shoppers to it — Amazon's own search rank, click share and conversion share, updated weekly. Filter to the biggest terms, copy the winners, and send them straight to your Rank Tracker or a new campaign.
Included in every OptimalCentral plan — part of a 22-tool suite, one subscription, from $99/mo.
Their traffic playbook, in a sortable table.
Search term, Amazon search rank, click share, conversion share: the four columns that tell you where a product's clicks actually come from.
Rank-sorted search terms
Every top search term where the product is one of the three most-clicked results, sorted by Amazon's search-frequency rank so the biggest terms surface first. A max-rank filter cuts the tail.
Click share vs conversion share
See how strongly shoppers choose the product on each term — and whether those clicks convert. Terms where it is the single most-clicked result are highlighted.
One-click hand-off
Copy the visible keywords and jump straight to the Rank Tracker or Campaign Builder: from lookup to live tracking or a live campaign in minutes.
Lookups that keep their value
Every lookup is saved. Re-open past results any time without spending quota, and build a competitor keyword library over time.
Paste, filter, act.
Paste an ASIN
Yours to map your own footprint, or a competitor's to mine theirs. Product URLs work too.
Filter to the winners
Set a max Amazon rank, scan the most-clicked highlights, and shortlist the terms worth fighting for.
Track or launch
Send the shortlist to the Rank Tracker to watch weekly, or to the Campaign Builder and bid on their best terms today.
Frequently asked questions.
What is a reverse ASIN lookup?
Instead of starting from a search term and seeing which products win it, you start from a product and see which terms it wins. Enter any ASIN and get every top Amazon.com search term where that product is one of the three most-clicked results, with Amazon's own search-frequency rank, the product's click share, and its conversion share, updated weekly from Amazon's top-search-terms data.
What do I use it for?
Competitor keyword mining, mostly: run your top competitor's ASIN and you have their click playbook: the big search terms where shoppers actually choose their product. Run your own ASIN to see which popular searches you already win clicks on and which ones a rival owns. The rank filter cuts the list to the biggest terms.
What do I do with the keywords?
Copy them in one click and send them where they work: into the Rank Tracker to watch your position on them weekly, or into the Campaign Builder to launch a Sponsored Products campaign on them. The lookup table shows Amazon's search rank and each product's click share so you pick targets with evidence, not guesses.
Which marketplace does it cover?
Amazon.com (US) for now. Results come from Amazon's own weekly top-search-terms data, which covers the most-searched terms on the marketplace. A product appears when it is one of the three most-clicked results for a term, so very new or low-traffic products may return few or no terms yet — that is a real signal, not a gap in our index.
How many lookups do I get?
Plans include 25 (Pro), 75 (Brand), or 250 (Agency) lookups per billing period, looser than the AI-report tools because lookups are light. The free trial includes 2 lookups, and past results stay viewable without using quota.