The search terms your competitor wins clicks on. One ASIN away.
Paste any ASIN, yours or theirs, and see which of Amazon's top search terms send shoppers to it, with Amazon's own search rank, click share and conversion share, updated weekly. Filter to the biggest terms and copy the winners into your Rank Tracker or a new campaign.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
Their traffic playbook, in a sortable table.
Search term, Amazon search rank, click share, conversion share: four columns that show where a product's clicks come from.
Rank-sorted search terms
Every top search term where the product is one of the three most-clicked results, sorted by Amazon's search-frequency rank, biggest first. A max-rank filter cuts the tail.
Click share vs conversion share
How strongly shoppers choose the product on each term, and whether those clicks convert. Terms where it is the single most-clicked result are highlighted.
One-click hand-off
Copy the visible keywords and go to the Rank Tracker or Campaign Builder to track them or build a campaign.
Lookups that keep their value
Every lookup is saved. Re-open past results any time without spending quota, and build a competitor keyword library.
Paste, filter, act.
Paste an ASIN
Yours to map your footprint, or a competitor's to mine theirs. Product URLs work too.
Filter to the winners
Set a max Amazon rank, scan the most-clicked highlights, and shortlist the terms worth competing for.
Track or launch
Paste the shortlist into the Rank Tracker to follow weekly, or into the Campaign Builder to build a campaign on those terms.
Frequently asked questions.
What is a reverse ASIN lookup?
It starts from a product, not a search term. Enter any ASIN to get every top Amazon.com search term where that product is one of the three most-clicked results, with Amazon's search-frequency rank, its click share, and its conversion share. Updated weekly from Amazon's top-search-terms data.
What do I use it for?
Mostly competitor keyword mining. Run a competitor's ASIN to see the big search terms where shoppers choose their product. Run your own to see which popular searches you win clicks on and which a rival owns. The rank filter cuts the list to the biggest terms.
What do I do with the keywords?
Copy them in one click. Paste them into the Rank Tracker to watch your weekly position, or into the Campaign Builder for a Sponsored Products campaign, ready for you to launch. The table shows Amazon's search rank and each product's click share, so you pick targets on evidence.
Which marketplace does it cover?
Amazon.com (US) for now. The main table uses Amazon's weekly top-search-terms data, which covers the most-searched terms. A product appears only when it is one of the three most-clicked results for a term, so new or low-traffic products may show few or no terms. When that data is thin, we may add a separately labeled third-party estimate of other terms. It is never mixed into Amazon's figures.
How many lookups do I get?
Plans include 25 (Pro), 75 (Brand), or 250 (Enterprise) lookups per billing period, more than the AI-report tools because lookups are light. The free trial includes 2 lookups. Past results stay viewable without using quota.