Find the wasted Ads spend hiding in your account.
Connect your Amazon Ads account. The audit reads the most recent 30 days whose orders Amazon has finished attributing and finds wasted spend, high-ACOS bids and negative-keyword candidates. Apply the fixes you approve from the audit page (Brand plan and above), or download them as a change file on any plan.
Included in every OptimalCentral plan — part of a 30-tool suite, one subscription, from $99/mo.
A whole-account diagnosis, backed by your own data.
Every finding comes from your own campaign and search-term data, sized in dollars.
Wasted-spend finder
Enabled keywords and targets with no orders in the audited 30 days, once their clicks reach the number at which one converting like the rest of your account would have produced an order 95% of the time. Each shows the dollars it spent in that window.
Bid fixes at your target ACOS
Each high-ACOS target gets a new bid, calculated from its cost per click and the ACOS you choose.
Negative-keyword candidates
Search terms that take clicks without converting, pulled from your search-term data, ready to add as negatives.
AI diagnosis + approved fixes
An account-level summary of what drives your ACOS, plus every proposed change in one list. Apply the ones you approve (Brand plan and above), or download them as a change file.
From connection to applied fixes in three steps.
Connect once through Amazon's consent page. Nothing in your account changes until you approve it.
Connect your Ads account
From the Connections page, authorize access on Amazon's consent page. If you have more than one advertising account, pick the one to audit.
Run the audit
Set your target ACOS and start. Amazon prepares the reports first, which can take ten minutes or more; you can leave the page. You get a scored report: wasted spend, high-ACOS targets, negative-keyword candidates and an AI account diagnosis.
Apply what you approve
Tick the changes you agree with (bid updates, pauses, negatives). Apply them on the Brand plan and above, or, on any plan, download the change file and upload it in Bulk operations yourself.
On a connected account, the work continues after the audit.
The audit runs on every plan. On the Brand plan (and your 14-day trial), the same connection adds four things built on your live data.
Daily monitoring & alerts
Your ads sync daily. Alerts flag spend spikes, ACOS spikes against your target ACOS, and targets that keep spending without selling.
Automation rules, two levels of permission
Bid and budget changes wait for your approval, one change list at a time. Dayparting, negative keywords and pausing ads on low or no stock run on their own once you authorize them, each with a daily cap.
Ads dashboards
Four read-only views: Campaign Performance, Keyword & Targets Performance, Product Performance, and Budget Pacing against your monthly budget. Figures are trailing 30-day totals, labeled as such.
Structure graph
Finds keywords your campaigns bid against each other on, and the smallest set of negatives that ends the overlap.
Frequently asked questions.
Where does the Ads Audit get my campaign data?
From your Amazon Ads account, through the connection you authorize on Amazon's own consent page. Each audit reads the most recent 30 days whose orders Amazon has finished attributing: Sponsored Products campaigns, keywords, product targets, and search terms, plus Sponsored Brands and Sponsored Display campaigns. No file to export.
Do I need to connect my Amazon Ads account?
Yes. The audit reads your campaigns through that connection, available on every plan. Nothing changes in your account until you apply the changes you tick (Brand plan and above, and the free trial) or upload the change file in Bulk operations yourself.
Once my Ads account is connected, can automation change things on its own?
Only within limits you set up front. Bids and budgets always wait for your approval: you see each change from and to, uncheck or edit any (within the rule's floor and ceiling), and apply the rest. Three rule types run unattended, each only after you confirm a written authorization for that rule: dayparting on the campaigns and weekly schedule you choose; exact-match negative keywords that match your rule; and out-of-stock and low-stock pausing on campaigns you pick. A product counts as out of stock at zero fulfillable FBA units, or at a low-stock floor you set of up to 50. If everything a campaign advertises is at or below that line, the campaign pauses; otherwise only that product's ad does. Both re-enable when stock returns. Each rule has a daily cap. Editing a rule revokes its authorization until you confirm again. Pilot any rule for 7, 14, or 30 days on a few campaigns first (bid and budget rules also on a few ASINs). Every change is logged, unattended ones included.
What does the audit flag?
From your own campaign data: wasted spend (enabled keywords and targets with zero orders in the audited 30 days once their clicks reach the number at which one converting like the rest of your account would have produced an order 95% of the time); high-ACOS targets, with a new bid from their cost per click and your target ACOS; negative-keyword candidates from your search terms; efficient targets with room to raise bids; and auto campaigns with no negative keywords. An AI diagnosis adds account-level patterns and priorities.
What is the change file?
A bulk file of proposed changes for Amazon's Bulk operations upload, addressed by campaign, ad group, keyword, and target IDs. It holds the audit's Sponsored Products bid updates, pauses, and negative keywords. You can apply them from the audit page instead; the file lets you review, trim, and upload them yourself.
Is my advertising data stored?
We keep the finished audit so you can reopen it: summary, findings, per-keyword performance, proposed changes with the IDs to apply them, and the change file. On Brand and during your trial, the daily sync also keeps trailing 30-day snapshots of your campaigns, keywords, and targets for monitoring and dashboards. Your data is never combined with any other seller's account.
Which campaign types are supported?
Sponsored Products in full: keywords, product targets, and search terms, with changes you can apply from the audit page on Brand and above. Sponsored Brands and Sponsored Display get their own report section, down to keyword and target level. The change file covers Sponsored Products only.