The operating system for your Amazon business.

OptimalCentral is an operating system for Amazon sellers: 19 tools covering listing optimization, PPC, profit analytics, competitor monitoring, and AI listing copy, under one subscription. Every plan includes every tool; plans only differ in capacity.

No connection is required: every tool runs from an ASIN you enter or reports you already export from Seller Central, and uploaded files are analyzed and discarded; we never store your raw account data. A secure, optional connection through the Amazon Selling Partner API is on our roadmap, so tools like the Profit Dashboard, Inventory Planner, and Search Query Audit can pull these same reports automatically once you authorize access: listing and catalog content, pricing and fee data, FBA inventory and fulfillment reports, order and sales history, financial settlement reports, Brand Analytics search-query performance, and the marketplaces your account sells in. It stays optional and read-only, and you can revoke it at any time.

Alexa for Shopping is Amazon's generative AI shopping assistant. It answers shopper questions, compares products, and surfaces recommendations directly in the Amazon app, using listing content, reviews, Q&A, and product data as its source material.

Traditional Amazon SEO is built around keyword matching. Alexa for Shopping reads listings the way an LLM does: it values clarity, completeness, and how well your content answers the questions shoppers actually ask. OptimalCentral audits for both, with a heavy weight on the AI signal layer.

Sign up and get full access immediately; no credit card needed. The plan you pick just sets your post-trial pricing; trial features and limits are the same on every tier, and you can change plans anytime. You can cancel any time before day 7 and you won't be charged. After day 7, pick a plan to continue; you're only charged once you subscribe.

Your plan's ASIN count is the number of distinct products you can audit and track per billing period. Re-running an audit on the same ASIN doesn't use a new slot. If you need more ASINs mid-period, you can upgrade at any time from your dashboard and we prorate the difference.

The AEO (Alexa Experience Optimization) Tracker monitors your listed ASINs' Alexa visibility on a weekly scan cycle. You'll see trending scores, alerts when visibility changes significantly, and the top shopper queries your products rank for, all in one dashboard.

The Ads Audit analyzes your whole Sponsored Products account from the bulk file you export in the ads console (Sponsored ads → Bulk operations); no ad account connection required. It flags wasted spend, high-ACOS bids, and negative-keyword candidates, then generates a ready-to-upload change file with the proposed fixes. Your file is analyzed and discarded; we never store your raw account data.

The Search Query Audit analyzes the Search Query Performance report you export from Brand Analytics (requires Brand Registry); no account connection required. For every search query it compares your share of impressions, clicks, cart adds, and purchases, then flags where the funnel leaks: seen but not clicked, clicked but not bought, cart abandonment, proven winner queries worth doubling down on, rank opportunities, and price gaps. Your file is analyzed and discarded; we never store your raw report.

Upload the date range transaction report from Payments → Reports Repository and get a full P&L: revenue, refunds, every Amazon fee, ad spend with TACOS, reimbursements, and net proceeds, account-level and per SKU. Enter each SKU's product cost once and it's saved for every future report, turning proceeds into true net profit. Your file is analyzed and discarded; we never store your raw transactions.

Six newer tools round out the suite. Niche Radar sizes up a niche before you enter it: a data-driven entry-difficulty score plus an AI simulation of which shopper intents have no clear winner yet. Returns & Restock reads your FBA returns report (plus optional sales and inventory reports) to explain why units come back and what to reorder and when. The Inventory Planner turns one FBA inventory report into reorder quantities, overstock calls, and storage-fee risk. The Listing Image Audit has AI review your actual listing images and returns designer-ready fixes. The AI Intent Audit grades how explicitly your listing states intent signals for Amazon's AI search layers, with an AI Answer Share view built free from your AEO Tracker scans. Reverse ASIN shows the keywords any product ranks for: a competitor keyword mine. The Keyword Hub and Campaign Builder tie it together at no extra quota: one joins your organic, funnel, and ads data per keyword; the other turns keyword lists into ready-to-upload campaigns.

The Keyword Rank Tracker records your ASIN's organic page-1 position for the exact keywords you choose, scanned when you add them and every Monday, sponsored placements excluded. The Product Monitor watches your own and competitor ASINs for price moves, BSR drops, Buy Box changes, rating drops, out-of-stock, and suppressed listings, with every change in one alert feed. Both work without any account connection, with concurrent quotas that scale with your plan.

Every plan includes the Listing Generator, which drafts retail-ready titles, bullets, descriptions, and A+ module copy benchmarked against competitor listings, complete with per-module image briefs you can hand to a designer or to Amazon's free creative tools. It has its own per-period quota that scales with your plan.