Amazon Referral Fee: Gift Cards
20% of the total sales price. No minimum per item. Amazon.com, checked 2026-10-30.
Amazon's rule
20%. Minimum: none listed.
What moves the fee
One rate at every price: 20% of the total sales price.
Amazon lists no minimum referral fee for this category.
Fee at 7 prices
| Total sales price | Referral fee | Effective rate |
|---|---|---|
| $5.00 | $1.00 | 20.0% |
| $10.00 | $2.00 | 20.0% |
| $20.00 | $4.00 | 20.0% |
| $50.00 | $10.00 | 20.0% |
| $100.00 | $20.00 | 20.0% |
| $250.00 | $50.00 | 20.0% |
| $1,000.00 | $200.00 | 20.0% |
Break-even ACOS ceiling
- At $24.99: the referral fee takes 20.0%. Break-even ACOS is at most 80.0%.
- At $50.00: the referral fee takes 20.0%. Break-even ACOS is at most 80.0%.
Subtract product cost, FBA fees and other costs to get your real break-even ACOS: Amazon ACOS calculator.
The referral fee is one line of your Amazon fees.
FBA, storage and returns fees change your margin per SKU every month. The Profit Dashboard pulls the fees Amazon charged you, per SKU, from your connected account. Free 14-day trial, no card required.
Start free trial →Frequently asked questions
What is the Amazon referral fee for Gift Cards?
20%. No minimum per item.
What referral fee does a $24.99 Gift Cards item pay?
$5.00, or 20.0% of the price.
Does the referral fee include shipping?
Yes. Amazon charges the referral fee on the total sales price: the item price plus shipping and any gift-wrap charges.
Other categories
All 37 categories in one table: Amazon referral fees by category.
Source: the referral fee table on Amazon's Sell on Amazon pricing page, read 2026-10-30. Amazon shows no effective date on that page. Your product's fee category can differ from the category shown in the Amazon store. Seller Central's fee preview shows the category Amazon applies to each SKU.